Sr. Product Marketing Manager

ServiceNow Open · verified Aug 20, 2026

Remote Austin Santa Clara Full-time Senior Product Marketing

Senior Product Marketing role at ServiceNow. Remote · full-time · $148,900–$232,700 base.

SalaryStated by ServiceNow

$148,900 – $232,700

Base salary for this role, in USD per year, as published in the posting.

This role, from ServiceNowOur estimate for the market: $178,000–$195,450

In line with the market median of $184,400 for senior product marketing roles in Austin, compared against the Austin market.

Worked out from 6 postings that stated pay, median $184,400. Last updated Aug 20, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape IT competitive strategy, analysis, messaging, and content so sellers can counter rivals
You’ll turn competitive research into battlecards, objection responses, and fast-turn materials for sales
You’ll lead win/loss reviews with sales leaders and Competitive Intelligence to identify effective approaches
You’ll route field insights into systems that keep AI tools grounded in current competitive information

What you bring

You bring at least twelve years in competitive intelligence, competitive marketing, or product marketing against named rivals
You can apply AI to workflows, decisions, problem-solving, or analysis
You understand seller pressure during live competitive deals and can respond with empathy
You create evidence-backed counter-positioning and benefits-led messaging under tight deadlines
You’ve run win/loss research with sales teams and can turn field input into an actionable content plan

Who this fits

You’ll fit this role if you have deep experience in competitive work for the IT space and can support sellers with sharp, substantiated messaging. The position is listed as remote in Austin, with work personas that may be flexible, remote, or office-based. Export-control approval may be required for access to certain controlled technology.

From the employer

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

What you get to do in this role:

Own competitive positioning strategy and execution for the IT segment, directing analysis, messaging, and content to give sellers the counter-arguments they need to win deals
Translate Competitive Intelligence's research into seller-ready assets — battlecards, objection handling, rapid-response content
Partner with sales leadership and Competitive Intelligence to run structured win/loss reviews that surface what's actually working against named competitors
Direct the flow of field intelligence back into systems that ensure competitive grounding stays current and actionable for AI tooling

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
12+ years of relevant experience, with a track record in competitive intelligence, competitive marketing, or product marketing against named competitors
Natural empathy for, and understanding of, the pressure sellers are under in a live competitive deal
The ability to build sharp, defensible counter-positioning — sourced and substantiated, not aspirational
Creative messaging skills based on value and benefits, applied under time pressure
Passion about ServiceNow's products and the competitive fights that define the IT space
Experience running structured win/loss programs or comparable qualitative research with sales teams
The ability to summarize field signal into a content roadmap Competitive Intelligence and PSM can act on

FD21

For positions in this location, we offer a base pay of $148,900 - $232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.