Product Marketing Manager, Field Enablement & Advisor Activation
Mid-level Product Marketing role at Ren. Remote.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set the field strategy for engaging advisors through Charitable Strategists and partner-facing teams
- Build and launch repeatable campaigns around year-end giving, tax events, and liquidity moments
- Create emails, decks, one-pagers, and talk tracks for live advisor conversations
- Partner with Charitable Strategists and Relationship Managers to align resources with field needs
- Use advisor feedback to improve messaging, programs, and broader product marketing strategy
What you bring
- A bachelor’s degree in marketing, communications, business, finance, or a related field, or equivalent experience
- At least five years in product marketing, field enablement, or growth marketing with measurable campaign results
- Experience creating field-ready content for advisor or sales conversations
- Direct experience working with sales, relationship managers, or client strategists
- Skill in making complex financial or product ideas clear and actionable
Who this fits
This role suits an execution-focused marketer who understands advisor behavior and financial services environments. You’ll work cross-functionally, influence without direct authority, and manage multiple priorities in a fast-paced, growth-oriented setting. The position is remote and favors backgrounds in fintech, wealth management, philanthropic services, or broader financial services.
From the employer
Job Title
Product Marketing Manager, Field Enablement & Advisor Activation
Department
Product Marketing
Location
Remote
Position Description
As the Product Marketing Manager, Field Enablement & Advisor Activation, you will own the strategy and execution of programs, materials, and campaigns that drive advisor engagement through Ren's Charitable Strategists and partner-facing teams.
This role is critical to translating Ren's value proposition into real advisor conversations and actions. You will develop high-impact, field-ready materials, design repeatable advisor engagement campaigns, and partner closely with internal teams to activate opportunities across the field.
This is not a traditional enablement role. You will operate as a growth driver — ensuring that what we create leads to advisor engagement, contributions, and adoption.
Duties & Responsibilities
Field Activation Strategy
- Own the strategy for how Ren drives advisor engagement through Charitable Strategists and partner-facing teams
- Identify key advisor opportunities — such as year-end giving, tax events, and liquidity moments — and build targeted programs around them
- Ensure field teams are equipped to turn conversations into action through talking points, one-to-one emails, presentations, and related tools
Advisor Campaigns & Programs
- Design and launch advisor-facing campaigns that can be deployed by strategists across partner channels
- Build repeatable campaign frameworks encompassing emails, talking points, webinars, and follow-up sequences
Field-Ready Content & Tools
- Develop high-impact emails, decks, one-pagers, and talk tracks designed for real advisor conversations
- Create simple, actionable materials that are easy for the field to use in live interactions
- Maintain and continuously evolve a library of field-ready content
Partner & Field Collaboration
- Act as a strategic partner to Charitable Strategists and Relationship Managers
- Support key initiatives, campaigns, and high-priority field opportunities
- Ensure strong alignment between centrally developed resources and field-level needs
Insights & Feedback Loop
- Gather insights from advisor conversations and field interactions
- Identify patterns, objections, and opportunities to refine messaging and programs
- Feed insights back into product marketing, product development, and broader organizational strategy
Education & Experience
Required
- Bachelor's degree in marketing, communications, business, finance, or a related field; equivalent experience considered
- 5+ years of experience in product marketing, field enablement, or growth marketing, with demonstrated success developing campaigns and materials that drive measurable engagement
- Proven ability to create field-ready content — emails, decks, talk tracks, one-pagers — for use in live advisor or sales interactions
- Experience working directly with field-facing teams such as sales, relationship managers, or client strategists
- Exceptional storytelling and communication skills, with the ability to translate complex financial or product concepts into clear, actionable messaging
Preferred
- Background in fintech, wealth management, philanthropic services, or broader financial services
- Familiarity with advisor behavior, distribution models, or partner-facing go-to-market strategies
- Experience designing repeatable campaign frameworks across multiple distribution channels
Key Competencies
- Execution-oriented mindset with a consistent focus on outcomes, not just deliverables
- Strong understanding of advisor behavior and financial services environments
- Ability to work cross-functionally and influence without direct authority
- Comfortable operating in a fast-paced, growth-oriented environment
- Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously
Ren is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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