National Sales Manager
At a glance
Mid-level Sales Leadership role at Reliant. Des Moines · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build wholesale plans for Sturdi Products and Elite Pet, then grow revenue through retail partnerships
- Open doors with retailers, distributors, and strategic partners through outreach, networking, and industry contacts
- Represent both brands at Global Pet Expo, SuperZoo, and other pet trade events
- Present product reviews and proposals, negotiate commercial terms, and manage accounts after the initial sale
- Keep forecasts and pipeline updates accurate while sharing market insight, competitor findings, and customer feedback
What you bring
- At least five years selling wholesale, ideally with pet products experience
- A record of winning new wholesale business and opening regional or national retail accounts
- Working relationships across the pet retail industry, plus experience with distributors and specialty retailers
- Strong presentation and negotiation ability, with regular travel across the U.S. for meetings and trade shows
Who this fits
This role suits a self-directed sales leader who has built pet retail relationships and enjoys opening accounts in a small-business setting. You’ll work across independent retailers, regional chains, national accounts, distributors, and specialty partners. Seattle is preferred, while remote work within the U.S. is considered, and regular domestic travel is part of the role.
From the employer
Location
Seattle, WA preferred | Remote considered (U.S.)
About Us
Sturdi Products and Elite Pet are growing pet brands focused on creating high-quality, innovative products for pet owners. Sturdi is known for premium pet carriers and travel products, while Elite Pet develops fun, trend-forward pet toys and accessories for retail. As a small, entrepreneurial team, we're looking for someone who enjoys building relationships, creating opportunities, and helping grow brands from the ground up.
Position Summary
We are seeking an experienced National Sales Manager to lead wholesale sales growth for both Sturdi Products and Elite Pet. This role is responsible for developing new retail partnerships, expanding distributor relationships, and increasing national wholesale revenue.
This is an excellent opportunity for someone with established relationships in the pet industry who enjoys opening new doors, growing brands, and making a meaningful impact within a small company.
Responsibilities
- Develop and execute a national wholesale sales strategy for both brands.
- Identify and secure new retail accounts, distributors, and strategic partners.
- Build relationships with independent pet retailers, regional chains, national retailers, and distributors.
- Prospect and generate new business through outreach, networking, and industry connections.
- Represent the company at industry trade shows including Global Pet Expo, SuperZoo, and other pet industry events.
- Prepare and present sales presentations, product line reviews, and retailer proposals.
- Negotiate pricing, promotions, and wholesale programs.
- Manage customer relationships from initial outreach through ongoing account management.
- Partner with leadership on product launches, merchandising opportunities, and overall sales strategy.
- Provide market intelligence, competitive analysis, and customer feedback to help guide future product development.
- Maintain accurate sales forecasting and pipeline reporting.
Qualifications
- 5+ years of wholesale sales experience, preferably within the pet products industry.
- Proven success developing new wholesale business and opening national and regional retail accounts.
- Existing relationships within the pet retail industry are highly preferred.
- Experience working with distributors and specialty retail partners.
- Strong negotiation and presentation skills.
- Self-motivated, entrepreneurial, and comfortable working in a fast-paced small business environment.
- Ability to travel regularly throughout the United States for customer meetings and trade shows.
Preferred Experience
- Experience selling pet products into independent retailers, regional chains, and national accounts.
- Knowledge of the pet industry, buying cycles, and wholesale distribution channels.
- Experience launching new product lines into retail.
- Familiarity with CRM systems and wholesale sales forecasting.
Compensation
- Competitive base salary
- Uncapped commission
- Travel reimbursement
- Opportunity to grow with an expanding company
Why Join Us?
At Sturdi Products and Elite Pet, you'll have the opportunity to make a direct impact on two growing brands. We're a small, collaborative team where new ideas are welcomed, decisions happen quickly, and your success directly contributes to the company's growth. If you're passionate about the pet industry and enjoy building lasting retail partnerships, we'd love to hear from you.
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