Director of Sales and Marketing

Relais & Châteaux Open · verified Sep 11, 2026

Remote Saint John's Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Relais & Châteaux. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build annual sales and revenue plans covering market mix, rates and occupancy by segment and season
Lead trade outreach through US and UK sales trips, Relais & Châteaux events and hosted travel advisors
Target affluent couples and multigenerational families as priority growth audiences
Shape pre-arrival, on-property and post-stay communications to strengthen returning guest relationships
Coordinate marketing, US Sales, UK Sales and Relais & Châteaux GSO partners day to day

What you bring

Bring at least seven years of luxury hospitality sales experience
Have established relationships with leading travel agencies in the US and UK
Hold a bachelor's degree in business administration, communications, sales or marketing; an MBA is preferred
Show strength in communication, leadership, strategy, problem-solving and team management
Understand market trends, competitor activity, customer behavior and industry compliance

Who this fits

You’ll suit a sales-led commercial leader who can grow an independent luxury resort through trade relationships, guest acquisition and repeat business. The role is remote in Saint John's and includes sales travel to the US and UK. You’ll also lead marketing, US Sales, UK Sales and Relais & Châteaux GSO relationships.

From the employer

Curtain Bluff - an award winning Relais & Chateaux hotel, is an elegant island luxury resort, which is welcoming, inviting, and blends timeless seaside elegance with “toes in the sand” charm. We are currently looking for a suitable and qualified candidate for the following position:

The Director of Sales and Marketing will drive revenue and build the trade relationships that fill one of the Caribbean's most storied independent resorts - sales-led, with everything else following from that.

Key Responsibilities

Commercial strategy: The annual sales and revenue plan, market mix targets, rate strategy, occupancy goals by segment and season.

Trade engagement: Sales trips to the US and UK, Relais & Châteaux roadshows, travel advisors hosted on property, and CB kept front of mind with the top-producing agencies in the key feeder markets.

New guest acquisition: Develop and execute a targeted strategy for reaching and converting the affluent 40-50s couples and multi-generational family segments identified as the primary growth audience.

Returning guest relationship: Protect and deepen the 65% return rate with the same rigour you apply to acquisition. Design the communication touchpoints - pre-arrival, on-property, post-stay - that make returning guests feel known. Work with the Head of Reservations to align guest communication with the brand's tone.

Partner management: Day-to-day lead for marketing, US Sales, UK Sales and Relais & Châteaux GSO.

7+ years’ experience in luxury hospitality sales and have established relationships with top travel agencies in the US and UK.

Bachelor's degree in business administration, communications, sales or marketing; MBA preferred

Exceptional communication, leadership, strategic thinking, problem-solving, and team management skills.

In-depth understanding of market trends, competitor analysis, customer behavior, and regulatory compliance in the industry.