Associate Manager, Sports and Partnership Marketing - Basketball
At a glance
Manager-level General Marketing role at Reebok International, Ltd. Boston · $60,000–$80,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Keep basketball campaign plans on schedule against internal and partner approvals, and maintain project status records
- Coordinate sample and promotional product orders, purchase orders, invoices, and marketing review meetings
- Support athlete and partner relationships, checking that plans match brand goals and contractual commitments
- Assess potential athlete and partnership deals, then identify ways to build visibility for basketball programs
- Track rival footwear and apparel launches, partnerships, campaigns, and timing to inform basketball launch plans
What you bring
- A bachelor's degree is required for this role
- You have two to four years of marketing or partnership experience
- You can use the Microsoft Office applications proficiently
- You bring knowledge of basketball and experience with integrated marketing across digital, PR, influencers, and retail
Who this fits
This role suits someone with basketball-community knowledge who can organize projects, collaborate across teams, and make decisions while managing work independently. You’ll work onsite in Boston and must be willing to travel domestically and internationally for about one-fifth of the time.
From the employer
Who We Are:
Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.
Position Summary:
The Associate Manager, Sports and Partnership Marketing - Basketball support and help drive global basketball initiatives across athlete and talent management. The ideal candidate possesses a strong understanding of basketball culture, maintains active engagement within the basketball community, and has deep knowledge of athletes across the professional, collegiate, high school, and grassroots levels.
The Associate Manager supports the Senior Manager in developing marketing strategies, storytelling & executing activation plans for the Reebok Basketball Category, including signature shoe launches. This role will have the opportunity to own select programs within the Basketball team, driving execution from concept through launch.
Working cross-functionally with internal stakeholders and external partners, the Associate Manager plays a key role in delivering integrated campaigns that support Reebok’s broader business objectives and drive shared success.
Key Responsibilities:
Operational Excellence
- Support the development and execution of global sports marketing and partnership strategies across Reebok Basketball business unit
- Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
- Create and maintain project status documents
- Lead sample and promo product ordering process
- Lead Purchase Order and Invoicing processes
- Help facilitate key meetings for internal & external marketing review (cross functional meetings)
Strategic Planning
- Support broader team on management of day-to-day relationships with athletes, agents, managers, and external partners to ensure alignment with brand objectives and contractual commitments
- Identify, evaluate, and recommend new athlete, talent, and partnership opportunities that drive brand relevance, cultural credibility, and business growth
- Identify opportunities for the Reebok Basketball category and for signed Basketball partners to amplify the strategy set forth by Head of Basketball
- Develop ongoing competitive analyses of basketball footwear and apparel launches across the industry. Evaluate competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance to identify emerging trends, whitespace opportunities, and actionable insights that inform Reebok Basketball’s go-to-market strategy
Knowledge, Skills, and Abilities:
- Well versed and knowledgeable in the current sport landscape, primarily Basketball
- Outstanding organizational skills; the ability to prioritize, multi-task and manage time
- Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
- Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
- Creative thinker; always on the lookout for the next opportunity
- Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
- Excellent communications skills – both verbal and written
Requirements
- Bachelor’s degree required
- 2-4 Years experience in Marketing or Partnerships
- Proficient in all Microsoft Office applications
- Must be willing to travel (domestic and international) 20%
Benefits
The salary range for this position is $60,000 – $80,000, depending on the candidate’s experience, skills, and qualifications. Total compensation may also include a discretionary company performance bonus and a comprehensive benefits package featuring medical, dental, retirement, wellness, and voluntary benefit options, as well as employee product discounts.
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