Sports Marketing Trainee (Graduate Program)
Red Bull Open · verified Oct 9, 2026 At a glance
Junior General Marketing role at Red Bull. Munich · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Support athlete scouting, contract discussions, onboarding and management across the athlete portfolio
- Shape athlete concepts with athletes, then pitch, deliver and activate the projects
- Help plan and run major sports events with internal teams, agencies, athletes and participants
- Develop a cross-departmental sports marketing project to present to department heads at program end
What you bring
- A bachelor’s or master’s degree in sports, economics, event management or a similar subject
- Fluent written and spoken German and English, plus strong MS Office skills, especially PowerPoint
- A record of academic achievement and a proactive approach to taking on projects and new challenges
Who this fits
This suits a graduate interested in athlete management, sports projects and event work. The program runs for eighteen months from July 2027 and is based onsite in Munich.
From the employer
Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?
Then this is your chance!
Join us for our 18 months Graduate Program starting in July 2027.
You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.
Realize your talent!
Get to know the world of sports marketing with a focus on athletes’ management and athletes’ projects within a Red Bull country organization.
Generate insights and new/unexpected ideas by thinking creatively and out-of-the-box to support cross-departmental sports marketing projects and initiatives. Define and develop an overarching project to be presented to the respective department heads at the end of the program.
ATHLETES MANAGEMENT
Develop a deep understanding in designing & establishing a targeted, credible, and efficient athletes & club marketing program by supporting our Athletes & Club Marketing Team in managing the athletes. Management of the athlete portfolio, from scouting activities and contract negotiations to athlete onboarding.
ATHLETES PROJECTS
Realizing athletes’ projects, initiatives & activations. Drive innovation by bringing creative athlete projects and initiatives to life. Take ownership of the entire process in close collaboration with athletes, from developing the creative concept and pitching the idea to executing the project.
EVENT
Get to know the sport event business by supporting the team in events (yearly highlight events). Learn to organize and execute efficient event planning on a professional level and work closely with the internal project team, external agencies, athletes, and participants.
- Bachelor's degree or Master's degree in sports, economics, event management or similar
- Proven excellence in your academic life
- Relevant work or internship experience in the sports industry, club & team sports, sport-, events- or marketing agency, sport institution or federation is a plus
- A history of pursuing personal passions, extra-curricular achievements
- Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
- Open, creative and solution-oriented mindset, with excellent networking & communication skills
- Good computer skills in MS Office, especially PowerPoint
- Fluent in English & German (written, spoken), additional languages considered a plus
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
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