Motorsports Marketing Trainee (Graduate Program)
Red Bull Open · verified Oct 9, 2026 At a glance
Junior General Marketing role at Red Bull. Munich · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Support motorsports athlete projects and activations, helping manage athletes and build a credible national program
- Help the National Motorsports Manager with race-series partnerships, handling assigned activation work and smaller German race-series projects
- Work with the event team, agencies, athletes and participants to deliver owned motorsports events and their production, activations and services
- Develop a cross-departmental motorsports marketing project and present it to department heads at program’s end
What you bring
- A degree in sports, economics, event management or a comparable subject, plus a strong academic record
- Fluent written and spoken German and English, with confident use of MS Office, especially PowerPoint
- A track record of pursuing personal interests and extracurricular achievements, along with an open, creative and solution-focused approach
Who this fits
This junior graduate role suits someone starting out in motorsports marketing who wants hands-on work across athletes, race-series activations and events. It is an eighteen-month, full-time program based onsite in Munich, starting in July 2027. Relevant industry or agency experience is a plus, rather than a stated requirement.
From the employer
Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?
Then this is your chance!
Join us for our 18 months Graduate Program starting in July 2027.
You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.
Realize your talent!
Get to know the world of motorsports marketing within a Red Bull country organization.
Generate insights and new/unexpected ideas by thinking creatively and out-of-the-box to support cross-departmental motorsports marketing projects and initiatives. Define and develop an overarching project to be presented to the respective department heads at the end of the program.
ATHLETES
Develop a deep understanding in designing, nurture & establishing a targeted, credible, and efficient motorsports athletes’ program by supporting our Motorsports Team in managing the motorsports athletes and executing motorsports athletes’ projects, initiatives & activations. Drive innovation and support to set up a strong and efficient network in the national motorsports’ athletes’ scene.
ACTIVATIONS
Deep dive into the world of Red Bull’s Motorsports race series cooperations by supporting the National Motorsports Manager. Assist in organizing motorsports marketing activations by taking over defined parts of major motorsports third party cooperations and realize smaller initiatives and projects at the German key race series on your own.
EVENTS
Get to know the motorsports event business by supporting the team in executing Red Bull owned motorsports events. Learn to organize and execute an efficient event planning on a professional level and work closely with the internal project team, external agencies, motorsports athletes, and participants. Develop an understanding of the day-to-day event business that includes for example production, activation, participant services and budget controlling.
- Bachelor's degree or Master's degree in sports, economics, event management or similar
- Proven excellence in your academic life
- Relevant work or internship experience in the motorsports/ automotive industry, motorsports-, events- or marketing agency, motorsports institution or federation is a plus
- A history of pursuing personal passions, extra-curricular achievements
- Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
- Open, creative and solution-oriented mindset, with excellent networking & communication skills
- Good computer skills in MS Office, especially PowerPoint
- Fluent in English & German (written, spoken), additional languages considered a plus
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
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