Key Account Manager, Catering & Foodservice
Red Bull Open At a glance
Manager-level Account Management role at Red Bull. Sydney · full-time · no salary stated · we estimate A$140,000–A$200,000.
Red Bull has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Win new placements with catering and foodservice groups, building sales cases from customer, category and industry insights
- Grow distribution and negotiate sales volumes and financial outcomes with customers and their decision-makers
- Set up customer launches and joint plans, then check that Red Bull appears in outlets, online and meal combinations
- Build promotions around consumption occasions, limited-time offers and point-of-sale placement to lift purchases
- Create customer-specific activations, connect customers with Red Bull events and contribute ideas to annual planning
What you bring
- At least four years in an account management position
- A record of growing major catering and foodservice partnerships from the supplier side
- Knowledge of catering and foodservice customers, plus strong communication, presentation, commercial and relationship skills
- You are eligible to work in Australia
Who this fits
This suits an experienced account manager who can win new business, negotiate commercial outcomes and coordinate brand activity with customers and internal teams. The role is based on-site in Sydney and requires Australian work eligibility.
From the employer
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Key Account Manager (KAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments. The KAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration. In winning new distribution in leading Catering and Foodservice groups, the KAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive.
WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS
- Deploy hunting list system and diagnose mutual value propositions with potential customers
- Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
- Manage and overcome objections, influencing multiple key stakeholders and decision makers
- Increase depth of distribution and negotiate target sales volume and financial outcomes
EFFECTIVE BRAND EXECUTION
- Deliver outlet execution against Red Bull measures, in-store and online
- Create customer launch programs & customer joint business plans
- Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
- Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
- Maximise visibility through strategic placement of point-of-sale materials
- Develop promotional program inclusive of ‘Limited Time Offers’
PREMIUM BRAND ACTIVATION
- Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
- Engage and integrate Catering/Foodservice customers into Red Bull owned events
- Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
- Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
- Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation
- Minimum 4 years' experience in an Account Manager role
- Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
- Strong understanding of the catering and foodservice landscape, including key customer groups
- Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
- Exceptional stakeholder management and relationship-building skills
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Account Management work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Account Management
Find me workBy the team behind growthroles.