Lifecycle Marketing Specialist

Rea Open · verified Sep 30, 2026

Richmond Full-time Mid-level Email Marketing

At a glance

Mid-level Email Marketing role at Rea. Richmond · full-time.

Pay not stated Email Marketing salary

RoleEmail Marketing

SeniorityMid-level

LocationRichmond

EmploymentFull-time

PostedSep 28, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run personalized HubSpot email campaigns from audience selection and setup through quality checks, launch, and results reporting
Build and maintain broker and Group Office workflows, contact lists, audience segments, suppression rules, and campaign settings
Write customer and broker emails, calls to action, and supporting materials, coordinating content with the News and Content team
Support nurture, retention, refinance, reactivation, and broker-connection journeys, then test campaigns and recommend performance improvements
Resolve HubSpot, HTML, data, workflow, and deliverability problems while guiding brokers through platform questions

What you bring

At least three years in lifecycle, CRM, automation, email marketing, or communications work
Strong HubSpot skills spanning administration, CRM data, automated journeys, campaign setup, segmentation, testing, and reporting
A marketing, business, communications, or related tertiary qualification
Experience taking campaigns from initial brief through build and launch to post-campaign analysis

Who this fits

This hands-on mid-level role suits someone who can own campaign delivery, work independently, and coordinate with brokers and other stakeholders. You’ll work in a hybrid arrangement in Richmond, Australia.

From the employer

Hybrid working, birthday leave and purchased leave options
Flexible parental leave for primary and secondary carers
Volunteering leave, community grants and matched payroll giving

We're REA
 
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

This role sits within REA Group’s Financial Services business and Mortgage Choice’s Acquisition and Retention team. The team helps consumers connect with trusted mortgage brokers and supports personalised journeys from first enquiry through settlement, refinance and beyond.

This is a hands-on team, so the role requires ownership, initiative and the ability to work across campaign delivery, technology, content, data, and stakeholder management.

What the role is all about

This is a hands-on lifecycle marketing role with the opportunity to shape how Mortgage Choice stays connected with consumers, brokers and franchise teams. You will turn customer and broker needs into relevant, timely and measurable communications across the journey - from initial interest and lead nurture through to retention, refinance and reactivation.

In this role, you will:

Work closely with the Lifecycle Marketing Manager to develop and deliver Mortgage Choice communications programs using HubSpot.
Partner with Group Office stakeholders and Brokers to understand their needs and create practical marketing solutions.
Collaborate with the News and Content team on articles and resources that grow engagement and visits to the Mortgage Choice news site.
Own the end-to-end delivery of personalised email and lifecycle campaigns in HubSpot, from brief and audience selection through to QA, launch and reporting.
Build and maintain workflows, lists, segments, suppression rules, contact data and campaign settings for Group Office and brokers.
Develop clear, engaging customer and broker communications, including email copy, calls to action and supporting marketing materials.
Explore and experiment with AI tools and capabilities to streamline marketing execution, improve content workflows, and drive campaign efficiencies.
Translate Group Office and broker needs into practical campaigns, content and communications to boost HubSpot adoption and impact.
Support lead nurture, customer engagement, retention, refinance, reactivation and broker-connection journeys.
Coordinate stakeholder, legal and compliance reviews, approvals and pre-send checks.
Monitor performance, run tests, share insights, and recommend improvements to increase engagement and lead conversion.
Troubleshoot HubSpot, HTML, data, workflow, and deliverability issues.
Improve templates, documentation, processes and best practice, while supporting brokers with program queries, tickets, and HubSpot guidance.

Who we’re looking for

Tertiary qualifications in marketing, business, communications, or related discipline. Ideally, experience in financial services, lending, mortgage broking or a franchise network.
3+ years’ experience in lifecycle marketing, CRM, marketing automation, email marketing or communications.
Strong HubSpot expertise, including platform administration, CRM data management, automated nurture journeys, campaign setup, segmentation, workflows, QA, analytics, testing and reporting.
Proven capability in managing end-to-end campaign delivery from brief through build, QA, launch and post-campaign analysis.
An open mindset to AI and practical AI capability, with a curiosity and willingness to experiment with AI tools to continuously improve marketing output and operational performance.
Strong copywriting and editing skills combined with an understanding of the audience needs to create clear, engaging content.
Demonstrated ability to use data, reporting and testing to improve engagement, lead conversion and campaign performance.
Ability to work accurately through detailed operational processes while managing competing priorities and changing requirements under pressure.
Skill in troubleshooting HTML, data, workflow, and platform issues, escalating effectively when needed.
Experience building trusted relationships with technical and non-technical stakeholders, including brokers, and communicating clearly across different audiences.
Ability to work independently, take ownership, and proactively identify what needs to happen next.
Resilience, curiosity, and a creative, solution-focused mindset, with a willingness to experiment and continuously improve.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include: 

A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion  

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more eﬀective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!