Junior Associate, Brand Marketing
At a glance
Entry-level Brand Marketing role at Razorpay Software Private Limited. Bengaluru.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help launch campaigns designed to bring in new users and keep existing users engaged
- Break audiences into groups, follow their journeys, and support lifecycle marketing work
- Bring campaigns to owned and paid channels with product, design, and analytics partners
- Review CTR, VTR, and retention results to help improve campaign performance
- Study market shifts and customer behavior, then test copy and formats for future campaigns
What you bring
- A strong interest in understanding which marketing activity performs, beyond visual appeal
- Motivation to learn acquisition funnels, retention approaches, and data-led marketing
- Creative problem-solving skills for finding new ways to engage users
- A proactive, organised approach and willingness to learn through hands-on work
Who this fits
This junior role suits someone who wants practical exposure to acquisition, retention, lifecycle marketing, and campaign testing. You’ll work with product, design, and analytics teams, using both creative judgment and performance data. The listing welcomes applicants across groups and communities globally.
From the employer
Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.
Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.
From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech
Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.
Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.
Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.
We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.
But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.
About the Role:
At Razorpay, marketing isn’t just about storytelling, it’s about driving real growth. We’re looking for a marketing intern who’s excited by numbers, obsessed with funnels, and curious about what makes users click, convert, and come back. You’ll work with the team that works on acquisition and retention across the Razorpay ecosystem; designing experiments, running campaigns, and learning how data and creativity come together to drive business results.
What You’ll Do:
- Assist in the planning and execution of marketing campaigns aimed at acquiring and retaining users.
- Help segment audiences, track journeys, and learn what goes behind lifecycle marketing.
- Collaborate with product, design, and analytics teams to bring campaigns to life across owned and paid channels.
- Support campaign analysis and learn how to interpret metrics like CTR, VTR, and retention rates, and use them to improve performance.
- Research market trends and customer behavior to fuel future campaigns.
- Experiment fearlessly, test ideas, tweak copy, play with formats, and learn what actually moves the needle.
What You Bring:
- A strong curiosity about how marketing works, not just what looks good, but what performs well.
- Enthusiasm to learn the data-driven side of marketing, from acquisition funnels to retention strategies.
- A creative spark - you love solving problems and thinking of fresh ways to engage users.
- A self-starter mindset - proactive, organised, and ready to learn by doing.
Why You’ll Love It Here:
You’ll get hands-on experience with campaigns and learn the blend of creativity and data that defines Razorpa
Follow us on LinkedIn & Twitter
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
