Senior Digital Marketing Specialist (Gaming)

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our dynamic team. In this role, you will be a key player in driving user growth for our games in Vietnam. You will work closely with the team to craft and execute effective marketing campaigns that drive significant player growth, foster brand awareness, and engage our existing community.

Responsibilities:

• Develop and execute marketing campaigns that encompass various marketing channels, including user acquisition, brand awareness, community events, and offline events.
• Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
• Execute performance marketing and user acquisition plans at different stages of a game's lifecycle (soft launch, hard launch, and sustain).
• Maintain the marketing roadmap for a portfolio of games.
• Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
• Analyze and report on the effectiveness of marketing campaigns and provide recommendations for optimization.
• Oversee the creation of marketing assets, including copy, banners, trailers, playable ads, and interactive landing pages.
• Perform competitor marketing execution analysis to strengthen in-house initiatives.
• Measure and report on cohorted campaign performance (CPI, CPM, CPC, conversion rates, ROAS).
• Scale up social media reach, engagement, and conversion to drive measurable results. Manage day-to-day social media activities and plan engaging content calendars.
• Collaborate with cross-functional teams (e.g., product, creative) to ensure alignment and effective execution of marketing strategies.
• Collaborate with external partners, vendors and agencies to ensure seamless execution of marketing campaigns.

Pre-Requisites :

Requirements

• Bachelor’s degree in marketing, Advertising, or a related field.
• 3-5 years of experience in gaming industry.
• In-depth knowledge of mobile marketing channels and their impact on performance metrics.
• Proficiency in digital advertising platforms such as Meta, Google, TikTok, Twitter, and third-party ad networks.
• Experience with performance marketing metrics and optimization.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Ability to thrive in a fast-paced and dynamic environment.
• Passion for gaming and a deep understanding of the mobile gaming industry.
• Based in Ho Chi Minh City.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?