Public Relations Manager
Mid-level Public Relations role at Razer. Irvine · full-time · $97,783–$162,972 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create communications plans for product initiatives across North, Central, and South America
- Brief marketing, global PR, and business-unit leaders while keeping teams aligned on plans and outcomes
- Direct PR agencies, launch outreach, media targeting, and product-sample distribution
- Build relationships with technology media and influencers, represent Razer publicly, and support events
- Track performance through KPIs and reporting tools to show PR results
What you bring
- Bring at least six years of experience in a comparable public relations role
- Communicate technical topics effectively in both writing and presentations
- Use AI to improve productivity and manage workflows
- Hold a bachelor's degree or equivalent, or comparable related education and experience
- Work independently across competing projects while building agreement on strategies
Who this fits
You’ll fit this role if you are highly organized, passionate about technology and gaming, and comfortable managing multiple projects independently. The position is based in Irvine and requires travel as needed, approximately ten percent of the time. A journalism or communications background is a plus.
From the employer
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities, driving awareness, engagement, and brand reputation through strategic communications and media relations.
Essential Duties and Responsibilities:
Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
Direct PR agencies and other external PR resources.
Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
Develop solid relationships with core tech media and influencers.
Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
Establish strategic media relations plans for new product launches and hero products.
Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
Implement the organization's public relations strategies, policies, and procedures.
Staff events and develop winning presentations in tandem with Product Evangelists.
Maintain a current database of media contacts and foster relationships.
Coordinate public relations activities with promotional, events, and sales activities.
Develop media target lists that align with stated product and corporate goals.
Corporate PR support as needed.
Manage the media targets and the distribution of product samples.
Other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
6+ years of experience in a similar role
Excellent technical communication skills both verbal and written
Proficient at using AI to increase productivity and manage workflows
Highly organized individuals with an obsessive focus on project management
Able to develop execution campaigns with clearly stated objectives and target results.
Possess a passion for technology and gaming.
Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
Execute Business Unit strategies and gain internal consensus on new strategies and tactics
Strong administrative, organization, and communication skills.
Education/Experience:
Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.
Travel Requirements:
Travel as needed – approximately 10% of the time
Pre-Requisites :
Salary Ranges:
$97,783.00 - $162,972.00 (per annum)Disclaimer: Exact compensation may vary based on skills, experience, and location.
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
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