Associate Manager, Product Marketing (Content Creation)

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a Product Evangelist (Product Marketing Specialist) to drive global product marketing efforts for Razer’s Content Creator & Streamer category. This includes hardware and software products such as microphones, webcams, lighting accessories, and creator/streamer software tools.

In this role, you will be responsible for developing and executing go-to-market strategies, driving product positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem.

• Own the end-to-end global product marketing strategy for the assigned creator and streamer product line — spanning hardware and software.
• Develops and drives global marketing plans for the creator and streamer product line, spanning hardware devices and software.
• Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers.
• Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product, Regional Marketing, Sales, and Partnerships).
• Analyze market trends, customer insights, and competitive landscape to inform product strategy and marketing plans.
• Manage product launch timelines, marketing assets, and campaign performance tracking.
• Collaborate with external partners and brands on partnership initiatives.
• Support lifecycle and in-product marketing to drive subscription conversion, adoption, engagement, retention, and reduced churn.
• Work with the Manager to manage budget for the business category.
• Other duties as assigned.

Pre-Requisites :

• ​​BA/BS degree in Business, Marketing or related field, or equivalent experience.​
• 2–3 years of product marketing or product management experience, ideally in consumer electronics, content creation, or gaming; strong internship experience considered for junior candidates.
• Understanding of the creator economy, streaming platforms (e.g., Twitch, YouTube, TikTok), and software business models.
• Familiarity with software, SaaS, or subscription-based business models (e.g., MRR, churn, retention, conversion, freemium/premium tiers) is strongly preferred.
• Proven track record of successful product launches and marketing campaigns.
• Experience across hardware and software go-to-market channels: retail, direct-to-consumer, online, app stores, and in-product monetization.
• Excellent communication, project management, and analytical skills.
• Passion for gaming, content creation, and emerging tech trends.
• Able to work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills, including the ability to successfully interact with executive management.
• Preferred experience in working in a global company with multiple stakeholders across different countries and time zones.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?