Marketing Manager Partner Markets Europe

RATIONAL rational-online.com Open · verified Sep 19, 2026

RATIONAL International AG Manager Affiliate Marketing

Mid-level Affiliate Marketing role at RATIONAL. RATIONAL International AG.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll analyze country markets and audiences to identify trends and apply central marketing tools
You'll build local digital communications and expand marketing automation within the global digital strategy
You'll improve customer lifecycle journeys and coordinate media planning with market managers
You'll train local employees and managers while coordinating regional partner marketing resources
You'll organize trade fairs, manage marketing projects, and oversee reporting, budgets, and best-practice sharing

What you bring

A degree in business administration or marketing
At least five years marketing products that require explanation or working in similar fields
Strong digital marketing knowledge and a high level of interest in social media management
Experience spanning sales, international work, and project management
Proactive, customer-focused thinking with strategic, entrepreneurial, hands-on, conceptual, and presentation skills

Who this fits

You'll suit a self-directed marketer who can work across countries, connect with central marketing, and support regional partners. The role is based in Switzerland and requires travel within Europe for roughly thirty to fifty percent of the time. You need very good written and spoken English, while German is an advantage.

From the employer

Marketing Manager Partner Markets Europe (m/f/d)

As RATIONAL Marketing Manager you will be responsible for developing and implementing target group specific marketing concepts and communication tools for Partner Markets Europe. In this position you will work independently and as a member of a diverse team.

Your area of responsibility

Analysis of country-specific market and target groups to identify trends and corresponding implementation of centrally developed marketing tools
Development of local digital communication measures within the framework of the global Digital Strategy
Added development of marketing automation within the region
Further development of the Customer Lifecycle Journey Management
Coordination of local media planning in cooperation with the market managers
Design and training of local staff and managers
Functional support and coordination of regional partner marketing resource
Selection of suitable trade fairs to support our partners, their planning and organisation together with the market managers
Preparation and support of reports and statistics as well as annual marketing budget planning and control in close coordination with the Partner Markets Europe Director
Overseeing marketing projects with goal-oriented project management
Coordinating and ensuring best practice sharing on all marketing topics in Partner Markets
Support the implementation of the Partner Regions strategy
Close cooperation and strong connection with Central Marketing

Your profile

Degree in business administration or marketing
At least 5 years of professional experience in the marketing of products requiring explanation or similar areas
Ability to innovate, think and act proactively
Strong customer orientation
Very good previous knowledge in the field of digital marketing
High affinity to social media management
Experience in sales, international environment, and project management
Strategic, entrepreneurial thinking, coupled with a strong hands-on mentality and good conceptual skills
Confident, convincing appearance at all levels
Convincing presentation skills
Very good written and spoken English, German is an advantage
Willingness to travel within Europe (approx. 30-50 %)

What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.

If you have any questions, please contact Celine Bell.

Celine Bell

+41 71 727 90 26

c.bell@rational-online.com