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Ecommerce Analyst – Platforms & Experiences

Rally House Open
Corporate Full-time Mid-level Ecommerce Marketing

At a glance

Mid-level Ecommerce Marketing role at Rally House. Corporate · full-time · $70,000–$90,000 base.

SalaryStated by Rally House
$70,000 – $90,000
Base salary for this role, in USD per year, as published in the posting.
RoleEcommerce Marketing
SeniorityMid-level
LocationCorporate
EmploymentFull-time
Base pay$70,000–$90,000
PostedOct 15, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Use traffic, conversion and other site metrics to find improvements to product display and the shopping experience
  • Run weekly site changes across homepages, banners, landing pages, navigation and search-focused content
  • Take major product launches from setup through promotion, covering categories, product details and search metadata
  • Test site changes and recommend ways to improve conversion, product discovery and navigation
  • Share findings on merchandising results, category shifts and shopper behavior with leaders and project partners

What you bring

  • A bachelor’s degree in business, marketing, data analytics or a related area
  • Two to four years working in ecommerce, online merchandising or digital marketing
  • Working knowledge of A/B testing, user experience practices, Google Analytics and Microsoft Office

Who this fits

This mid-level role suits someone focused on ecommerce site performance, merchandising and customer experience across partner storefronts. You’ll work on-site in Lenexa, Kansas.

From the employer

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.

Job Description

The Ecommerce Analyst – Platforms & Experiences is responsible for analyzing and optimizing Rally House’s 15+ partner site experiences, including Big Ten, Big 12, and other collegiate sites. This role owns key site execution initiatives, using data and performance insights to optimize merchandising strategies, enhance product presentation, improve conversion, and create a best-in-class online shopping experience.

Working closely with the Ecommerce Manager, the Analyst partners with Marketing, Buying, and Dev teams to drive measurable results in revenue, engagement, and customer satisfaction.

Responsibilities

  • Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation
  • Own the execution of weekly site updates, homepage content, banners, landing pages, navigation enhancements, and SEO-driven content improvements based on performance data, keyword trends, and business priorities
  • Manage Hot Market launches from planning through execution, ensuring timely setup of products, categories, promotional messaging, metadata, and SEO best practices to maximize visibility and conversion
  • Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities
  • Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation
  • Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior
  • Ensure content accuracy, on-page SEO optimization, schema implementation, metadata quality, and brand consistency across the site
  • Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience
  • Serve as a subject matter expert on Ecommerce site performance, regularly presenting findings, opportunities, and strategic recommendations to stakeholders to drive continuous improvement and business growth

Skills and Knowledge

Familiarity with A/B testing methodologies and UX best practices, Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills

Qualifications

  • Bachelor's degree in Business, Marketing, Data Analytics, or related field
  • 2–4 years of ecommerce, site merchandising, or digital marketing experience
  • Experience with ecommerce platforms preferred
  • Licensed sports merchandise knowledge or retail experience is a plus

Physical Requirements

  • Ability to operate a computer, keyboard, mouse, and other standard office equipment
  • Able to clearly view and read information on a computer screen
  • Occasionally lift or move items up to 15 pounds

Location

  • On-site in Lenexa, KS

Pay Range

$70,000.00 - $90,000.00

Opportunity

Ecommerce Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Ecommerce Marketing$70k+

Find me work

By the team behind growthroles.

Find me work
Opportunity

Ecommerce Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.