New Business Account Executive

We are looking for a highly motivated New Business Account Executive to join our commercial sales team for Tektronix’s Service organization in the Americas. This role will focus on the Southwest U.S. territory and is responsible for developing and executing strategies to acquire new logo customers and drive revenue growth. You will proactively hunt for new business opportunities, build strong relationships with prospective clients, and collaborate with a Key Account Manager to expand revenue within existing accounts. The ideal candidate must reside in: TX (Austin or Dallas), Denver, CO, or Phoenix, AZ. If you have a proven track record of exceeding sales targets and thrive in a growth-focused, customer acquisition role, this could be the ideal opportunity for you!

Responsibilities

• Drive New Customer Acquisition: Proactively identify, engage, and secure new customers through targeted outreach, networking, and strategic prospecting.

• Understand Customer Needs: Consult with prospective clients to assess calibration requirements and future service needs, positioning Tektronix as the preferred partner.

• Develop and Present Solutions: Create tailored proposals based on equipment type, calibration requirements, and service delivery options (on-site or depot).

• Negotiate and Close Deals: Deliver pricing, negotiate terms, and secure agreements that maximize value for both the customer and Tektronix, including driving price increases where applicable.

• Promote Long-Term Partnerships: Present multi-year contract options and articulate benefits to establish long-term customer relationships.

• Manage Sales Pipeline: Maintain accurate records of opportunities, activities, and progress in the CRM system to ensure visibility and accountability.

• Respond to Inbound Leads: Qualify and convert leads generated through marketing and demand generation programs into new business opportunities.

• Articulate Value Proposition: Clearly communicate Tektronix’s solutions, differentiators, and benefits to prospective customers to drive conversion.

• Achieve Growth Targets: Consistently meet or exceed assigned KPIs, activity metrics, and revenue quotas on a monthly, quarterly, and annual basis.

• Continuous Development: Participate in ongoing training to enhance product knowledge, sales skills, and overall effectiveness.

Qualifications

Must haves:

• Proven track record in sales or business development, preferably in a B2B environment.

• Strong communication and interpersonal skills, with the ability to build rapport and effectively negotiate with clients.

• Demonstrated ability to meet or exceed sales targets and drive revenue growth.

• Excellent organizational and time management skills, with the ability to prioritize and multitask effectively.

• Knowledge of the industry or market segment, including understanding competitor offerings and client needs.

Nice to haves:

• Experience in the eT&M industry or a related field is a plus, bringing insights and networks that could boost business development.

• Advanced analytical skills are needed to spot trends, opportunities, and potential challenges in the market.

• Proficiency with CRM software or other sales tools is essential for streamlining client relationships.

• Strong problem-solving skills are a must for creatively addressing client concerns and overcoming objections.

• A bachelor’s degree or higher in business administration, marketing, or a related field lays a solid foundation in sales principles and strategies.