Marketing Specialist

Ralliant Open · verified Sep 11, 2026

On-site Shanghai Full-time Mid-level General Marketing

Mid-level General Marketing role at Ralliant. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run Tektronix China's website, email, search marketing, and industry media updates under global brand rules
You'll build B2B campaigns through content, webinars, and other channels to create qualified leads and improve conversion
You'll manage WeChat, Video Accounts, and LinkedIn content for engineers and R&D audiences
You'll plan events, coordinate vendors and materials, support on-site delivery, and follow up on resulting leads
You'll review channel and event results, then use the findings to improve marketing investment and sales follow-up

What you bring

You hold a bachelor's degree or higher in marketing or a related technical discipline
You have at least three years of B2B marketing experience in relevant technical industries
You understand sectors such as test and measurement, semiconductors, automotive electronics, telecommunications, or electronic manufacturing

Who this fits

This role suits a mid-level B2B marketer who can handle digital channels, social content, events, reporting, and collaboration with sales and technical teams. You should be comfortable adapting global materials for China and working onsite in Shanghai.

From the employer

To be uploaded【Key Responsibilities】

1. Digital Marketing & Lead Generation

●Manage the daily operations and content updates of Tektronix China’s official website, EDM campaigns, SEM/SEO, and industry vertical media platforms, ensuring accuracy and strict adherence to global brand guidelines.

● Plan and execute B2B digital marketing campaigns through content marketing, webinars, and other channels to continuously generate high-quality Marketing Qualified Leads (MQLs) and drive conversion rates.

● Track and analyze digital marketing channel performance, delivering regular data reports to optimize investment strategies and maximize ROI.

2. Social Media Management

● Take full ownership of Tektronix China’s social media matrix, including WeChat Official Account, Video Accounts, and LinkedIn.

● Tailor content to the reading habits of local engineers and R&D professionals by writing or coordinating the publication of in-depth technical application cases, industry insights, and company news to boost follower engagement and brand loyalty.

● Monitor social media sentiment, promptly respond to user interactions, and foster a healthy, interactive brand ecosystem.

3. Event Planning & Execution

● Independently manage or assist in coordinating various online/offline marketing events, including major industry exhibitions (e.g., SEMICON China), technical seminars, customer appreciation events, and new product launches.

● Oversee the end-to-end event lifecycle, from initial planning and vendor management to material production, on-site coordination, and post-event follow-up, ensuring premium delivery.

● Conduct post-event data reviews, collect attendee feedback, extract key highlights, and collaborate with the sales team to ensure seamless follow-up on generated leads.

4. Cross-Functional Collaboration & Localization

● Maintain close communication with the Global Marketing team to ensure the localized adaptation and compliant use of global marketing assets in China.

● Collaborate with Sales, Product, and Application Engineering teams to deeply understand local customer pain points and provide precise business inputs for marketing campaigns.

【Qualifications】

● Education: Bachelor’s degree or above, preferably in Marketing, Electronic Engineering, Telecommunications, Automation, or related technical fields.

● Experience: 3+ years of B2B marketing experience, ideally within the Test & Measurement, Semiconductor, Automotive Electronics, Telecommunications, or Electronic Manufacturing industries.