Product marketing Leader Growth Hacker - Marketing Section , Corporate Business Marketing Department , Group Sales Division(GSD)

Rakuten global.rakuten.com Open · verified Oct 4, 2026

Tokyo Full-time Mid-level Growth Marketing

At a glance

Mid-level Growth Marketing role at Rakuten. Tokyo · full-time.

Pay not stated Growth Marketing salary

RoleGrowth Marketing

SeniorityMid-level

LocationTokyo

EmploymentFull-time

PostedOct 2, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set marketing direction and longer-range plans for one or more products, then lead efforts to grow them
Plan and deliver marketing activities such as events for the products you oversee
Run listing ad operations as a core part of your day-to-day work

What you bring

At least five years of professional work experience, including B2B marketing
Hands-on experience with SEM, SEO, EFO, or LPO marketing
Experience working with SFA or marketing automation tools
English ability at TOEIC 600 or above, plus negotiation and coordination skills

Who this fits

This role suits a mid-career B2B marketer who can own product growth work and coordinate with internal and external partners. The position is based at the Futako Tamagawa Rise office in Tokyo; Japanese fluency and intermediate English are listed.

From the employer

Job Description:

Business Overview
The Rakuten Group operates over 70 services globally, including e-commerce services represented by "Rakuten Ichiba" and Fintech (financial) services such as "Rakuten Card." Within this ecosystem, Rakuten Mobile aims to overturn the conventional wisdom of existing telecommunications carriers and build a truly customer-centric, innovative mobile network. At the same time, we serve as a DX (Digital Transformation) support company within the Rakuten Group. Our mission is to combine the technologies and assets of the Rakuten Group with our own unique value-added solutions to deliver them to corporate clients, thereby contributing to their digital transformation.
We invite you to fully demonstrate your capabilities and join us in growing together while contributing to the realization of our customers' digital transformation.

Department Overview
This department is responsible for B2B marketing at Rakuten Mobile.
We strategically promote not only mobile network services but also our own proprietary products on a daily basis.
To embody one of our "Success Concepts," "Maximizing Customer Satisfaction," we always approach our work from the customer's perspective.
We conduct marketing activities through various channels, including digital marketing, events, social media, and owned media. We support your growth as a marketer through your daily work.

Position:
Why We Hire
We are expanding our team to strengthen the sales promotion of our focus services.

Position Details
As a product marketing lead for one or more products, you will formulate marketing strategies, including mid-to-long-term plans, and drive the growth of our products. (For certain products, you will work in a team structure and be expected to demonstrate leadership.) In addition, you will be responsible for planning and executing measures such as events. You will also primarily handle operations such as listing advertisements. By being part of Rakuten Mobile, you can experience the end-to-end process of B2B marketing while growing alongside the company.

Work Environment
35 members (15 in Marketing, 20 in Planning/Organization)

Mandatory Qualifications:

- At least 5 years of professional experience

- Experience in B2B marketing

- Experience in SEM marketing (SEM, SEO, EFO, LPO)

- Experience using SFA or MA tools

- Communication skills (negotiation and coordination with internal and external parties)

- Sociability

- TOEIC score of 600 or higher

Desired Qualifications:

- Leadership/Project management skills

- Experience in planning sales strategies

- Experience in data analysis and analytical tools (Google Analytics, Adobe Analytics, Tableau, etc.)

- Marketing experience in the IT/telecommunications industry

- Business-level English proficiency (English communication may be required depending on the assigned service)

Other Information:

Additional information on Location
Futako Tamagawa Rise Office

Zip Code:158-0094

Location: Futako Tamagawa Rise13F, 2-21-1 Tamagawa, Setagaya-ku, Tokyo

#business

#marketing #PR

#groupsalesdiv

#RakutenMobile

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)