Point business development, Strategy Planning Department - Point Business Development Department(A&M)
At a glance
Mid-level Business Development role at Rakuten. Tokyo · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Create and advance initiatives that generate value from Rakuten Points and existing services
- Shape company-wide growth proposals, including marketing direction and shared performance measures
- Design overseas ecosystem plans and new products using IDs, points, and data
- Develop fresh marketing approaches and broader customer strategies
- Carry initiatives from the initial plan through implementation across the business
What you bring
- Seven to eight years of experience developing businesses
- A track record of launching services at substantial scale
- Experience working for a platform operator, preferably in internet or mobile
- The ability to take business ideas through planning and execution
- Fluent Japanese and intermediate English for the stated language requirements
Who this fits
This role suits a mid-career business development professional who can work across company-wide and individual-business growth questions. You’ll engage with senior leadership while combining data analysis, insight research, and design thinking. The position is based in Tokyo, Japan, and requires fluent Japanese plus intermediate English.
From the employer
Job Description:
Business Overview
Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.
Department Overview
Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone."
Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group.
Position:
Why We Hire
Growth of the entire ecosystem cannot be achieved by simply extending the optimization of individual businesses and services. Also, as Rakuten's ecosystem is huge and special, its growth and competition strategy will have to become new and dynamic. Therefore, while discussing directly with the president and vice president, we are constantly creating strategies to solve complex simultaneous equations of company-wide growth and individual business growth.
The team is a small number of elite teams centered on people from strategic consulting firms, and mixes logical (left-brain) approaches such as Rakuten's big data analysis and insight research with intuitive (right-brain) approaches such as design thinking. At the same time, we will create a new strategy.
If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying.
https://corp.rakuten.co.jp/careers/division/customer_strategy/(opens in new window)
Position Details
We are looking for people who can contribute to the promotion of business utilizing Rakuten Points, which is issued over 300 billion annually.
You will be responsible for new planning and promotion from the monetization of services that already exist.
Examples of other strategic themes
- Top management proposal for company-wide strategy (marketing strategy, company-wide KPI formulation, etc.)
- Planning of overseas ecosystem strategy
- Planning and development of products and business solutions that utilize Rakuten's huge assets (ID, points, data, etc.)
- Development of a completely new marketing method
- Planning company-wide customer strategy
Mandatory Qualifications:
- 7-8 years of business development experience.
- Experience in launching large-scale services.
- Work experience at a platform operator. (Internet / mobile industry is desirable.)
- Those who can complete from planning to execution
Desired Qualifications:
- Those who are familiar with points and payment business
- Corporate sales experience
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Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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