Media Monetize Planner - Media & Trend Department, Marketing Solutions Business(A&M)
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and execute ways to increase advertising and monetization revenue across mobile apps and media platforms
- Improve ad placements and advertising products while balancing user experience with revenue growth
- Optimize advertising demand by coordinating with product development, sales, and ad operations teams
- Use data and numerical analysis to identify issues and recommend improvements
- Support broader monetization strategy work, with team leadership and development added in management roles
What you bring
- At least one year in digital B2B proposal sales, planning, or a comparable position
- A foundational grasp of advertising, media, or marketing activities
- A record of using data and numerical analysis to structure problems and suggest changes
- English ability equivalent to a TOEIC score above 800, or a degree from an English-speaking university
Who this fits
You’ll suit this role if you can connect digital advertising or media work with revenue planning and evidence-based improvement. Experience with ad monetization, advertising metrics, product or UX changes, SQL or Python, and team or project leadership can strengthen your fit. The role is based at Futako Tamagawa Rise in Setagaya, Tokyo, and may include people management if hired at that level.
From the employer
Job Description:
Business Overview
The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing-from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.
Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services.
This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement.
Department Overview
The Media & Trends Division is the division that oversees the media business that is responsible for user contact points in the Rakuten Group.
“Daily Life” is a mission, and we operate multiple media services such as point media, news, and lifestyle information that are used by more than 10 million users per month.
Specifically, Rakuten Super Point Screen, Rakuten Web Search, Rakuten Household Account, InfoSeek, Rakuten Real Estate, Rakuten Blog, Rakuten Recipe, Rakuten Calendar are umbrella media services.
Position:
Why We Hire
As mentioned above, we aim to maximize the value of the entire Rakuten ecosystem through media experiences that are the starting point of everyday purchasing and actions, with the mission of Let's do it every day".
In addition to reforming existing media, this division is continuously challenging new media and creating new value. We are working to balance business growth with the advancement of user experiences while utilizing the vast amount of data and AI technology that the Rakuten Group has.
In addition to media management, there is also a team that is responsible for planning and organizing promotional products for stores on Rakuten Ichiba, and planning and sales support for advertising products that utilize multiple media in the Rakuten Group. Why don't you join us in creating the future of media and accelerating the further development of the Rakuten ecosystem?
As we operate multiple media services, there are many positions with significant responsibility within each media, allowing individuals to take ownership and work proactively with a high level of autonomy.
In addition, by building experience and delivering results in one media service, employees have opportunities to move on to other media within the department and take on new challenges, enabling diverse career paths over time.
Rather than being confined to a single service or function, the Media & Trend Department offers an environment where individuals can pursue cross-ecosystem challenges—spanning media, data, and the broader Rakuten ecosystem—while balancing user value and business value.
Position Details
Position Overview
In the Media Business, this role is responsible for planning and driving initiatives to maximize revenue across advertising and monetization areas on mobile apps and various media platforms.
Depending on your experience and expertise, you will be involved in a wide range of responsibilities, from hands-on optimization of ad placements and advertising demand to the planning and execution of broader monetization strategies across the business.
Working closely with multiple stakeholders—including product development teams, advertising sales, and ad operations—you will contribute to enhancing media value while balancing user experience and revenue growth.
Key Responsibilities
*The scope of responsibilities will be determined based on your experience and skill set.
*Depending on your background and seniority, if hired into a management role, you may also be involved in team management, talent
development, and organizational development.
- Monetization Strategy Planning and Execution
- Planning and Optimization of Ad Placements and Ad Products
- Advertising Demand Optimization and Cross-Functional Collaboration
- Data Analysis and Improvement Proposals
Work Environment
Organizational Structure
- Business Division: Ad & Media Company /Global Ad Division: Approximately 700 employees
- Department: Media & Trend Department: about 80 employees, about 15 employees are working for media sales role
- Age Range: 20-40
- Ratio: More than half are mid-career hires
Background of Mid-Career Hires
- Sales experience at advertising platforms
- Planning or operations experience in web marketing
- Solution-oriented B2B sales experience
Mandatory Qualifications:
- At least 1 year of experience in digital-related B2B proposal-based sales, planning, or equivalent roles
- Basic understanding of advertising, media, or marketing initiatives
- Experience organizing issues and proposing improvements based on data and numerical analysis
Desired Qualifications:
- Experience in ad monetization, advertising products, or ad delivery operations
- Strong understanding of advertising performance metrics such as CTR, CVR, CPA, and RPM, and experience driving performance improvements
- Experience contributing to product or UX improvements for web services or mobile applications
- Data analysis experience using SQL, Python, or similar tools
- Experience leading teams or projects, or people management experience
Other Information:
Additional information on Location
Futako Tamagawa Rise Office
Futako Tamagawa Rise 13F, 2-21-1
Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/
#business #serviceplanner #adandmarketing #RakutenDataSolutions
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
