Marketing Planner (Rakuten All Services Integrated App) - Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run promotions, campaigns, and content to encourage people to use the Rakuten Link app
- Bring in new customers through digital marketing and product improvements
- Develop customers over time by planning and delivering in-app messages
- Track research, analysis, and KPIs, use marketing tools, and share results
- Lead the promotion team when your experience and role scope call for it
What you bring
- You have web marketing experience in an internet business
- You can work in English in a business setting
Who this fits
This mid-level role suits someone ready to take on a manager-candidate position, with leadership scope shaped by experience and aptitude. You’ll coordinate with people inside and outside Rakuten; Tokyo is the listed location.
From the employer
Job Description:
Department Overview
This is a company-wide project to plan, develop, and improve the "Rakuten Link" application, which unifies the services of the entire group.
The app will provide access to "all of Rakuten's economic sphere," including special promotions across services and various payment methods and will be deployed as a platform for an ecosystem unparalleled anywhere in the world, including not only Rakuten but also its partners.
Here's an introduction to current Rakuten Link features:
The Marketing Group which you will be assigned to is responsible for planning and executing content and campaigns to activate users of the "Rakuten Link" application, in cooperation with related parties both inside and outside Rakuten.
You can have a marketing career with a sense of scale that takes a bird's-eye view of Rakuten’ s various services. After that, there are various possibilities for further step-up and each business in this project or group-wide headquarter organization.
Position:
Why We Hire
We are looking for someone to join the project as a manager candidate due to the increasing number of users and the expanding scale of the project. This is a position with various opportunities as the application is still evolving in the future.
Position Details
This position will require you to lead the work shown in the example below in cooperation with related parties both inside and outside Rakuten depends on your experience, aptitude, and desires.
- Planning and execution of various promotions, campaigns, and contents
- Actions to acquire new customers, such as digital marketing and product improvement
- Lifecycle management for customer development, planning and execution of in-app communication
- Research and analysis, KPI management, utilization of various marketing tools, and reporting
- Team management for the Promotion group
If you have any concerns in each area of expertise, you will learn the necessary skill sets with the support of our specialists.
Mandatory Qualifications:
- Web marketing experience at Internet business industry
- Business English
Desired Qualifications:
- Experience in mobile app marketing
- Logical thinking, Problem findings and solving skills, and strong communication skills
- Work experience in a dynamic environment such as fast-changing Internet industry and speedy decision-making
[ id: cmorec espd ]
#business #marketing #PR #marketingdiv
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