Digital Marketing Specialist (Rakuten Mobile) - Marketing Division
At a glance
Mid-level Digital Marketing role at Rakuten. Tokyo · full-time.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and assess web campaigns designed to bring more new Rakuten Mobile subscribers
- Choose affiliate placements and links, then calculate the rewards paid through those programs
- Select SEO keywords, improve content, build external links, and pursue stronger search rankings
- Run SEM and SNS advertising while tracking results and refining campaign performance
- Recommend website changes, shape content plans, and study competitors’ market activity
What you bring
- Hands-on use of web measurement tools such as Google Analytics
- Practical experience with SEO plus SEM, SNS, and affiliate advertising operations
- Experience managing and guiding a small team or organization
Who this fits
This role suits a mid-level digital marketer who can move between acquisition planning, channel execution, analysis, and website content work. Japanese fluency and intermediate English are stated language expectations. Telecommunications experience and business English would strengthen your profile.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.
The Digital Marketing Section will promote the planning, implementation, and analysis of web marketing strategies to acquire new Rakuten Mobile customers using media outside the Rakuten Group (SEM, SNS advertising, affiliate marketing, SEO, etc.).
Why We Hire
Rakuten Mobile is a new business and continues to grow at a phenomenal speed in the industry. To further develop marketing initiatives, we need to strengthen the structure of our marketing department.
We are looking for people who are willing to take on the challenge of changing the industry together with us.
Position Details
- Planning, implementation, and analysis of web marketing strategies: Devising measures to increase the number of new subscribers and analyzing their effectiveness
- Utilization and management of affiliate programs: Selecting affiliate advertisements and links, calculating rewards, etc.
- Implementation of SEO strategies: Selecting keywords, optimizing content, acquiring external links, aiming for higher rankings
- Operation and effectiveness measurement of digital advertising: Operating SEM, SNS advertising, measuring effectiveness, and optimizing
- Website improvement and content strategy: Proposing website improvements and developing content strategies to enhance user experience
- Research and analysis of market trends of competing companies: Understanding market trends and the movements of competing companies and reflecting them in measures
Mandatory Qualifications:
- Experience with web analytics tools (e.g., Google Analytics)
- Experience in SEO strategies and operation of digital advertising (SEM, SNS, Affiliate advertising)
- Experience managing and leading a small organization
Desired Qualifications:
- Business English
- Experience in the telecommunications industry
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Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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