Senior Marketing Specialist - SFMC
At a glance
Senior General Marketing role at Quest Diagnostics Careers. Secaucus · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and coordinate recurring or ad hoc SFMC email campaigns for acquisition, loyalty, and retention
- Develop AMPscript, SSJS, SQL, APIs, automations, journeys, personalized email templates, SMS, and CloudPages
- Investigate campaign issues through data analysis, troubleshooting, and root-cause reviews
- Maintain SFMC feature documentation, participate in peer reviews, and create custom CloudPages reports
What you bring
- At least nine to ten years of hands-on SFMC work is required
- You bring strong API, SQL, AMPscript, personalized-template, data-driven, and automation experience
- You can work with SFMC, Jira, Confluence, SQL tools, JavaScript, SSJS, and analytics or visualization tools
- A bachelor's degree is required
Who this fits
This role suits someone at an intermediate or advanced level who combines SFMC development with campaign execution and analysis. It is a remote position. Experience with Data Cloud, Einstein AI, and CRM is preferred.
From the employer
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.
The Senior Marketing Specialist is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. The Senior Marketing Specialist is also responsible for SFMC design and development of AMPscript, SSJS, SQL, APIs, Automation, Journeys, personalized email templates, data driven proficiency, SMS and CloudPages
This is a remote opportunity.
Duties include SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad/hoc email sends.
Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.
Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire team
Leverage out-of-the-box report as well as building custom new reports using SFMC cloud pages
Minimum of 9-10 years of SFMC hands-on experience is required, including strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory.
Preferred work experience: Data Cloud, Einstein AI and CRM experience.
Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools
Level of competency: Intermediate or Advanced.
Bachelor's Degree Required
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