Field Marketing Manager, Americas
At a glance
Manager-level Event Marketing role at Qualys. North Carolina · full-time.
Pay not stated Field Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build regional plans with field and channel sales, shaping campaigns around their market and account priorities
- Run programs such as trade shows, partner conferences, roundtables, industry events and virtual sessions to grow pipeline
- Set regional ABM priorities, launch campaigns and use results to judge their impact
- Coordinate campaign activity with sales, then prepare landing pages, registration forms, target lists and event communications
- Track follow-up and campaign attribution, and keep event records, costs and purchase-order details current in Salesforce
What you bring
- At least three years of marketing experience and a bachelor’s degree in marketing or communications
- Comfort using Microsoft Office, Salesforce, ABM approaches and marketing automation tools
- You can juggle several campaigns and explain reporting, dashboards, KPIs and recommendations to stakeholders
Who this fits
This manager role suits someone who can work closely with regional sales and channel teams to build pipeline, especially for new business and account expansion. The regional focus is the US Eastern area, and travel is part of the role. B2B software, cybersecurity marketing and partner experience are preferred rather than required.
From the employer
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Field Marketing Manager, Americas
Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing Americas Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue.
Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for the US Eastern region. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys growth!
What will you be doing?
- Collaborate with regional sales and channel sales leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
- Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field and partner programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
- Drive strategic Account Based Marketing (ABM) initiatives. Determine ABM strategy priorities for the regional sales teams. Develop campaigns, manage rollout, review, and interpret insights for impact.
- Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales weekly meetings and encourage recruitment efforts.
- Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
- Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.
Requirements:
- Minimum 3-4 years of experience with a bachelor’s degree in marketing or communications.
- Experience in B2B software, cybersecurity marketing, and working with partners are highly preferred.
- Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
- A team player with a willingness to learn and take ownership of tasks.
- Strong attention to detail and great communication skills.
- Experience with digital marketing is a plus.
- Ability to manage multiple projects/campaigns concurrently.
- Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
- Have a “can do” positive approach and ability to work in a fast-paced, goal-oriented sales environment is desired.
- Willingness to travel
Qualys is an Equal Opportunity Employer, please see our EEO policy.
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