Director CPG Instore Media Sales
At a glance
Leadership Account Executive role at Quad. Chesapeake.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the sales direction for the In-Store Connect network with the assigned grocery client and CPG advertisers
- Win new CPG business by reaching decision-makers and building durable advertising partnerships
- Sell integrated in-store media programs tied to the network and the client’s promotional ecosystem
- Track forecasts, pipeline activity, and sales results in the client’s CRM, including Salesforce
- Coordinate with business development, marketing, operations, merchandising, and digital teams on advertising delivery
What you bring
- A bachelor’s degree in business, marketing, or a related discipline
- Ten years in digital media or CPG sales, with a record of growing revenue and meeting targets
- Working knowledge of CPG and in-store advertising, plus strong presentation and communication ability
- Skill with CRM systems such as Salesforce and careful management of sales details
Who this fits
You’ll suit a senior sales leader who can shape strategy, win CPG partnerships, and present integrated in-store media solutions. The role involves maintaining client relationships, reporting performance to senior leadership, and traveling as needed.
From the employer
General Purpose of Job:
The Director CPG Sales is responsible for driving revenue growth for Quad’s In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands. The individual will work closely with client’s merchandising and digital teams to create and execute in store digital media programming.
Key Responsibilities:
- Lead the sales strategy for the In Store Connect media network, working with designated grocery client, targeting CPG brands to maximize advertising revenue.
- Identify and pursue new business opportunities with CPG brands, establishing strong relationships with key decision-makers.
- Develop and maintain strategic partnerships with CPG brands, ensuring alignment with their marketing objectives and goals with client.
- Present and sell integrated in-store media solutions that leverage the capabilities of the In-Store Connect network and client’s promotional ecosystem.
- Study market dynamics to identify trends, competitive landscape, and emerging opportunities within the CPG sector.
- Work closely with Quad's business development, marketing, and operations teams to deliver comprehensive advertising solutions.
- Maintain accurate revenue forecasts and pipeline reports, utilizing client’s CRM tools to track and manage sales activities.
- Ensure exceptional customer service and support for client, addressing their needs and providing tailored advertising solutions.
- Monitor and analyze sales performance metrics, providing regular updates to senior leadership.
Job Requirements:
Education: Bachelor’s degree in business, Marketing, or a related field.
Experience: 10 years of experience in Digital Media or CPG sales.
Knowledge, Skills & Abilities:
- Proven track record of driving sales growth and achieving revenue targets.
- Strong understanding of the CPG industry and in-store advertising.
- Excellent communication and presentation skills.
- Ability to build and maintain strong client relationships.
- Strategic thinker with the ability to develop and execute effective sales strategies.
- Proficiency in CRM tools, such as Salesforce.
- Highly organized and detail oriented.
- Ability to travel as required.
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