Sales Director - UK&I and Nordics
At a glance
Leadership Sales Leadership role at Qevlar AI. London.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead three AEs through weekly one-to-ones, pipeline checks, deal reviews, and MEDDPICC coaching
- Own regional forecasting, pipeline quality, and team attainment across the UK&I and Nordics
- Step into CISO discussions, stalled POVs, procurement, and strategic QBRs when deals need senior support
- Work with the Channel Partner Manager to align enterprise accounts, partners, and co-selling coverage
What you bring
- At least eight years selling B2B enterprise SaaS, including two or more years managing AE teams
- Cybersecurity selling experience with SOC, SecOps, or CISO buyers, or strong adjacent AI and data infrastructure experience
- A record of teams reaching at least full quota for two or more years
- Experience leading both direct enterprise and MSSP or channel AEs, with joint territory planning and clear co-sell rules
- Fluency in English and the ability to teach a structured method such as MEDDPICC, Challenger, or CoM
Who this fits
You’ll suit a first-line sales manager role focused on developing AEs rather than carrying an individual quota or acting as a player-coach. The role is based in London and covers the UK&I and Nordics. Swedish, Danish, Norwegian, or Finnish would be useful.
From the employer
About Qevlar AI
Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.
In just three years, we have:
Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech
Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense
Expanded to the US market with a growing North American presence
Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026
Why This Role Exists
UK&I and the Nordics already deliver some of our strongest enterprise and MSSP signals. We're hiring our first dedicated Sales Director for the region to make a ready-to-run team of 3 AEs win.
This is a first-line management role, not a player-coach, not an IC.
You don't carry a personal quota. Your job is to develop the team, show up at the moments that matter in their deals, and co-own regional coverage with our Channel Partner Manager.
Your Mission
Develop the team. Own forecast, pipeline health, and team attainment. Run weekly 1:1s, pipeline reviews, and structured deal reviews. Coach MEDDPICC, discovery, multi-threading, negotiation. Raise the bar across the three AEs.
Show up in the deals that matter. Inject yourself at high-leverage moments, CISO conversations, stalled POVs, procurement, strategic QBRs. Force multiplier, not co-seller. The AE owns the deal.
Co-own the territory with Channel. Partner with our Channel Partner Manager (peer) to map every named Enterprise account to a partner coverage plan. Make sure your AEs and our partners attack the market as one motion.
Who We’re Looking For
At least 8 years in B2B enterprise SaaS sales, with 2+ years as a first-line sales manager of an AE team
Cybersecurity experience selling to SOC, SecOps, or CISO buyers (or strong adjacent AI/data infrastructure)
Track record of team quota attainment ≥100% across 2+ years
Hands-on experience managing both direct Enterprise and MSSP/channel AEs
Real partnership with a Channel function, joint territory mapping, co-sell, clean rules of engagement
Structured methodology (MEDDPICC, Challenger, CoM), you teach it, not just use it
Fluent in English.
Proficiency in Swedish, Danish, Norwegian, or Finnish is a plus.
Why join us
Competitive salary package (50% base, 50% commissions)
Work on meaningful problems with real-world impact in cybersecurity
A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success
Shape the future of a product already making noise in AI + security circles
A company culture that values autonomy and creativity
Opportunity for equity and early ownership
If you’re excited about helping security teams adopt cutting-edge AI, we’d love to hear from you. Let’s build the future of cybersecurity together!
Hiring process
Intro Call with the Talent Team
Hiring Manager interview
Case Study
Culture fit
References
Offer
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