Digital Communications Specialist- Senior Associate

Pwc (Crm Experienced Careers Site) Open · verified Sep 10, 2026

Kolkata Full-time Senior Communications

Senior Communications role at Pwc (Crm Experienced Careers Site). Kolkata · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll plan and run marketing campaigns that strengthen the brand and support revenue growth
You’ll research markets, review campaign results, and adjust activity to improve engagement
You’ll create email and newsletter content with international teams and distribute internal communications digitally
You’ll use Salesforce Marketing Cloud and CRM tools to manage communications and marketing activity
You’ll maintain brand consistency, guide communication strategy, and mentor junior colleagues

What you bring

You hold graduate and postgraduate qualifications
You bring at least five years in sales, marketing, or related PwC work
You communicate proficiently in spoken and written English
You can work with CRM software, Microsoft Office, SharePoint, and Microsoft Groups
Marketing Cloud experience and a background in fields such as marketing, communications, journalism, or design are preferred

Who this fits

This full-time Senior Associate role is based in Kolkata, India. It suits someone comfortable with ambiguity, complex situations, international collaboration, digital campaigns, and mentoring junior team members. You’ll need to anticipate team and client needs while delivering consistent, quality communications.

From the employer

Industry/Sector

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day.

As a Digital Communications Specialist- Senior Associate, you will engage in a dynamic role within our Internal Firm Services practice, focusing on brand management, marketing, and sales. You will collaborate with teams to develop and execute strategic initiatives that drive revenue growth, enhance brand visibility, and capture new business opportunities. Utilizing market research, digital marketing, and creative campaigns, you will play a pivotal role in promoting the firm's services and achieving organizational targets.

As a Senior Associate, you will build meaningful client connections and learn how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality outcomes. Embracing ambiguity, you will be comfortable when the path forward isn’t clear, using these moments as opportunities to grow.

In this role at PwC Acceleration Center India, you will leverage a versatile skill set in various marketing channels, focusing on validating brand consistency and driving customer engagement. Your contributions will be integral to reaching target audiences and fostering customer loyalty.

Responsibilities

- Developing and executing strategic marketing campaigns to enhance brand visibility and drive revenue growth
- Conducting market research to identify trends and opportunities for business development
- Analyzing campaign performance to optimize marketing strategies and improve client engagement

- Work with international teams on content design (specifically for emails and newsletters)

- Support distribution of global internal communication on digital platforms—specifically Salesforce Marketing Cloud.
- Utilizing CRM software to manage client relationships and track marketing initiatives
- Creating content marketing strategies that align with the firm's objectives and target audience
- Collaborating with stakeholders to develop communication strategies that promote the firm's services
- Leveraging digital marketing channels to reach target audiences and increase brand awareness
- Validating brand consistency across all marketing materials and communications
- Navigating complex situations to anticipate team and client needs and deliver quality outcomes
- Mentoring junior team members to foster professional growth and enhance team performance

What You Must Have

- At least a Graduate and post graduate
- At least 5 years of experience in sales, marketing or related PwC experience
- Oral and written proficiency in English required

What Sets You Apart

- Preference for at least one of the following fields of study: Advertising, Analytics, Business Administration/Management, Business Communications, Communications Studies/Speech Communication and Rhetoric, Consumer Studies, Design, e-Business, English Literature, Journalism, Marketing, Organizational Management, Public Relations
- Excelling in brand management and marketing strategies
- Utilizing CRM software for enhanced customer insights

- Microsoft Office Suite proficiency, including Sharepoint and Microsoft groups

- Marketing Cloud experience preferred
- Developing communication strategies for diverse audiences
- Analyzing market trends to inform strategic decisions
- Managing digital marketing campaigns with measurable outcomes
- Demonstrating creativity in content marketing and strategy

Travel Requirements

Job Posting End Date

September 30, 2026