Trade Marketing Manager

PUMA Open · verified Oct 18, 2026

Utrecht Full-time Manager Trade Marketing

At a glance

Manager-level Trade Marketing role at PUMA. Utrecht · full-time.

Pay not stated Trade Marketing salary

RoleTrade Marketing

SeniorityManager

LocationUtrecht

EmploymentFull-time

PostedOct 18, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Guide marketing activations across your area-account portfolio alongside the Sales Managers responsible for those accounts
Build annual trade plans around commercial goals, brand priorities, major campaigns and each account’s needs
Bring co-branded campaigns to life in stores and other relevant retail channels, keeping execution consistent
Adapt regional brand campaigns and resources into local activity shaped by account priorities and community opportunities
Track activation spend, sell-out results and ROI, then work with partner teams to improve outcomes

What you bring

You have a solid background in account, trade or retail marketing
You can turn brand direction into consumer-focused activations and connect marketing work to commercial results
You’re comfortable balancing strategy with hands-on delivery across accounts, campaigns, projects and budgets
You can assess investment returns and use performance insights to improve later activations
You communicate fluently in Dutch and English and build working relationships across internal teams and account partners

Who this fits

This manager role suits someone who can own account marketing while combining commercial judgment, analysis and practical campaign delivery. You’ll work closely with Sales, Category Marketing, Brand, Retail Operations and external account partners.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers.
Strategic Planning: Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs.
Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution.
Regional-to-Local Alignment: Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities.
Budget & Performance Management: Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimize results.

YOUR TALENT

You bring solid experience in Account, Trade, or Retail Marketing and know how to translate brand strategies into impactful, consumer-focused activations.
You have a strong commercial mindset and understand how marketing activities can drive sell-out, category growth, and overall business performance.
You combine strategic thinking with hands-on execution, managing multiple accounts, projects, campaigns, priorities, and budgets effectively.
You are analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities.
You are a strong communicator (fluent in Dutch and English) and collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.