Senior Manager Marketing Strategic Key Accounts (Intersport & Sport2000)
PUMA Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at PUMA. Regional HUB · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own marketing planning, budgets, and partner coordination for Intersport and Sport2000
- Build yearly trade marketing plans that connect commercial goals with brand priorities
- Run co-funded activity across stores, retail media, digital, CRM, social, and events
- Adapt account campaigns to global guidance, local communities, and each account’s priorities
- Track activation spending alongside sell-out results and return on investment
What you bring
- Bring four to seven years in key account management or trade marketing
- Understand how wholesale retail environments operate
- Show commercial judgment, reliable execution, and strong collaboration across teams and accounts
Who this fits
This role suits a senior marketer who can connect account relationships, trade planning, activation, and performance tracking. You’ll work closely with key account Sales Managers, Sales, Category Marketing, Brand, and Retail Operations in the Germany-based regional hub.
From the employer
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Own the marketing relationship, planning and budget management of S2000 and Intersport in close collaboration with the respective key account Sales Manager.
Align and coordinate International Organizations and National Organizations.
Develop joint annual trade marketing plans aligned with commercial and brand targets.
Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels.
Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.
Manage trade marketing activation budgets and track sell-out and ROI performance.
Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.
YOUR TALENT
4–7 years’ experience in Key Account Management or Trade Marketing.
Strong understanding of wholesale retail environments.
Commercial mindset with strong execution discipline.
Excellent Cross‑Functional & Account Collaboration Skills.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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