Lead Global E-Commerce Paid Media

PUMA Open · verified Sep 16, 2026

PUMA Way Full-time Senior Paid Media

Senior Paid Media role at PUMA. PUMA Way · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global paid media direction for eCommerce across Paid Search and Paid Social, balancing shared standards with market needs
Use attribution, incrementality, and effectiveness insights to guide budgets and build trusted reporting
Run testing across audiences, creative, automation, and full-funnel plans, then scale the resulting playbooks
Oversee media and technology partners, including agency results, governance, commercial terms, and data security
Build cross-market processes and represent paid media with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional teams

What you bring

Bring at least eight years across Paid Search and Paid Social, with leadership over strategy, investment, and teams
Show success running performance marketing across multiple regions and managing substantial budgets for growth, efficiency, and ROI
Know Google Ads, Meta Ads Manager, TikTok, automation, attribution, incrementality testing, GA4, and media measurement
Lead agencies and distributed teams, influence senior stakeholders, and drive scalable operating-model change
Hold a relevant bachelor's degree or equivalent professional experience, plus strong eCommerce and commercial judgment

Who this fits

You’ll suit a hands-on senior paid media leader who can move between global planning, campaign activation, measurement, and organizational change. The role requires strong eCommerce judgment and collaboration with brand, creative, CRM, product, analytics, and regional marketing teams. The listing places the position at PUMA Way, Germany, with full-time employment.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

At PUMA, we're driven by speed, innovation, and performance. As our Paid Media Lead, you will shape and drive the global paid media strategy for PUMA's eCommerce business across more than 20 international markets.

You will own the vision, framework, and execution strategy across Paid Search and Paid Social, ensuring our media investments deliver measurable business impact while supporting local market needs. Working at the intersection of strategy and activation, you will lead global initiatives, optimize investment decisions, build scalable best practices, and help transform PUMA's performance media operating model.

Lead Global Media Strategy

Own PUMA's global paid media strategy across Paid Search and Paid Social.

Define investment frameworks and planning models that drive consistency across markets while maintaining local flexibility.

Establish channel and platform strategies across Google, Meta, TikTok, and emerging media platforms.

Drive Measurement & Investment Decisions

Lead the global measurement framework covering attribution, incrementality testing, and media effectiveness.

Translate insights into actionable budget allocation recommendations focused on business performance and sustainable growth.

Create trusted reporting frameworks that provide transparency across global, regional, and local stakeholders.

Build a Culture of Experimentation

Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies.

Transform learnings into scalable playbooks and best practices for global implementation.

Manage Strategic Partnerships

Own relationships with global media and technology partners.

Ensure agency performance, governance, commercial effectiveness, and data security standards are consistently met.

Evaluate and optimize PUMA's media technology stack to maximize business value and operational effectiveness.

Shape Global Governance

Establish scalable standards, processes, and best practices across markets.

Support the evolution of PUMA's global performance media operating model, including the development of in-house capabilities and regional hubs.

Partner Across the Business

Collaborate closely with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional marketing teams.

Represent Paid Media in senior leadership forums and translate media performance into clear commercial insights.

YOUR TALENT

8+ years of experience in Paid Search and Paid Social, including several years in a leadership role with ownership of strategy, investment, and teams.

Proven success managing global or multi-market performance marketing programs across multiple regions.

Deep expertise across platforms including Google Ads, Meta Ads Manager, TikTok and modern paid media automation solutions.

Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization.

Hands-on practitioner mindset with the ability to move seamlessly between strategic planning and operational execution.

Experience managing significant media budgets with accountability for growth, efficiency, and ROI.

Strong agency management capabilities, including vendor selection, performance governance, and commercial negotiations.

Demonstrated experience leading and developing teams across markets and geographies.

Excellent stakeholder management and communication skills with the ability to influence senior leaders and cross-functional partners.

Experience driving organizational change and building scalable global operating models.

Commercially minded with strong eCommerce understanding and the ability to connect media performance to business outcomes.

Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience.

Nice to have:

Experience within retail, fashion, sportswear, or another fast-moving consumer brand.

Exposure to marketplace environments such as Amazon and regional marketplace ecosystems.

Experience building or transitioning in-house media capabilities or centers of excellence.

Knowledge of MMM, incrementality platforms, CRM/CDP-driven audience strategies, and AI-powered marketing solutions.

Experience managing distributed and multicultural teams.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.