growthroles

Senior Manager, Employer Growth & Lifecycle Marketing

Progyny progyny.com Open · verified Oct 2, 2026
2 Locations Full-time Senior Email Marketing

At a glance

Senior Email Marketing role at Progyny. 2 Locations · full-time · $110,000–$125,000 base.

SalaryStated by Progyny
$110,000 – $125,000
Base salary for this role, in USD per year, as published in the posting.
RoleEmail Marketing
SenioritySenior
Location2 Locations
EmploymentFull-time
Base pay$110,000–$125,000
PostedOct 2, 2026 · 0d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set priorities for sales and client teams’ marketing requests, including presentations, collateral and other urgent needs
  • Use employer insights, market shifts and decision factors to shape recommendations and marketing materials
  • Turn repeated team requests into reusable programs, tools and processes while tailoring help for priority opportunities
  • Adapt product positioning, proof points and launch updates for employers at key points in their journey
  • Track KPIs and resource use, then coach your team and adjust priorities to improve service and marketing results

What you bring

  • A bachelor’s degree in marketing, business, communications or a related area
  • At least seven years in B2B, commercial, lifecycle or customer marketing, sales enablement, or a related field
  • Three or more years managing commercial marketing teams
  • A track record shaping marketing for complex B2B buyer and client journeys

Who this fits

You’ll suit a senior marketing leader who can work closely with Sales and Account Management, influence cross-functional partners, and build repeatable processes in a fast-moving setting. This is a people-management role leading Commercial Activation and Client Lifecycle Marketing. You must be authorized to work in the United States without current or future visa sponsorship. NYC-based applicants are offered three office days each week.

From the employer

Thank you for considering Progyny!

Progyny is looking for a Sr. Manager of Employer Growth & Lifecycle Marketing to join the Enterprise Marketing team. You’ll drive marketing strategy for Progyny’s employer audience across the buyer and client lifecycle—from commercial engagement and acquisition through implementation, adoption, and expansion.


You’ll serve as the day-to-day marketing partner to Commercial Sales, Client Success and Solutions, leading a team responsible for both strategic initiatives and responsive, high-quality support of ongoing business needs. You’ll manage the team that supports commercial and client needs, including presentations, custom collateral, and other scalable resources -- using audience insights, market trends, and performance data to improve employer marketing and help teams address recurring needs more efficiently. The role will work closely with your Enterprise Marketing partners (Product Marketing, Digital Marketing, Events, the RFP team), and other cross-functional teams to create a consistent and differentiated employer experience.


What you’ll do:

  • Manage the day-to-day marketing partnership with Commercial Sales and Client Success and Solutions, setting priorities for custom requests, presentations, client and sales collateral, and other priority needs while ensuring responsive, high-quality support
  • Develop and apply a strong understanding of employer audiences, market trends, barriers, and decision drivers, to inform recommendations and collateral
  • Identify recurring Commercial and Client Success needs and develop scalable programs, tools, and processes while providing differentiated support for high-priority opportunities
  • Partner closely with Product Marketing to translate core positioning, value propositions, proof points, and go-to-market updates for employer audiences and key lifecycle moments
  • Collaborate with Digital, Events, RFP, Brand and Communications, and other Enterprise Marketing functions to execute integrated plans for priority employer audiences
  • Monitor KPIs, resource utilization, and performance data to identify opportunities to improve marketing effectiveness
  • Manage, coach and, develop team members supporting Commercial Activation and Client Lifecycle Marketing, setting priorities, managing workload and maintain a high standard of service

About you:

  • Bachelor’s degree in marketing, business, communications, or related field
  • 7+ years of experience in B2B marketing, commercial marketing, lifecycle/customer marketing, sales enablement, or a related discipline; healthcare or employee benefits experience preferred
  • 3+ years of experience leading Commercial Marketing teams
  • Demonstrated experience developing marketing strategies for complex B2B buyer and client journeys
  • Self-starter who can create scalable processes and operate effectively in a fast-paced environment
  • Strong commercial acumen and experience partnering with Sales and Account Management functions
  • Excellent communication, project management, and analytical skills with experience influencing senior cross-functional stakeholders
  • Experience with CRM or sales enablement systems (Salesforce, Seismic) and project management tools

Please note: Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.  

 

About Progyny:   

Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. 

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.  

 

Our mission is to empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.  

 

Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com. 


Our perks:  

  • Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group 
  • Menopause and midlife care
  • Health, dental, vision and life insurance options for employees and family  
  • Free in-person, virtual and text-based mental health and wellness support  
  • Paid time off, including vacation, sick leave, personal days and summer flex time  
  • Company equity  
  • Bonus program  
  • 401(k) plan with company match
  • Access to on-demand legal and financial advice   
  • Learning and development programs to help you grow professionally
  • Company social events to include annual volunteer day and donation matching
  • Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office 

In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $110,000 - $125,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.   


Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law. 


If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to apply@progyny.com. 

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