Sales Development Representative
At a glance
Entry-level Sales Development role at Probook. New York · full-time.
In listing
Growth Roles summary, based on the employer's posting.
What you'll do
- Build outbound pipeline through cold calls, email sequences, and LinkedIn outreach to major US home service operators
- Research each account’s size, software stack, and operating context before tailoring your outreach
- Qualify interest and pass strong opportunities to account executives, with meetings held as your main measure
- Keep every prospect interaction accurate in Ashby and share conversation patterns with growth and sales leaders
What you bring
- At least one year in sales, SDR, or another outbound-facing position
- Previous cold-calling experience and clear, credible phone communication
- You write concise, specific emails and maintain disciplined CRM records
- You are comfortable sustaining high activity without outside prompting
Who this fits
This junior role suits an early-career seller who welcomes coaching, learns quickly, and can create process without an established playbook. You will work onsite in New York City five days each week. You will report to the Director of Growth and support the enterprise account executive team.
From the employer
ABOUT PROBOOK
Probook is the AI Operating System for the home services industry, transforming how plumbing, HVAC, and electrical businesses operate.
Our impact is real. Dispatching the right technician to the right job can mean the difference between a $300 "band-aid" fix and a $20,000 system replacement. By automating previously high-touch workflows around-the-clock, Probook ensures a consistent customer experience without the need for 24/7 live staffing. We unify our customers' processes into a single, scalable platform, giving businesses one place to run their entire dispatch operation.
The Role
We have a clearly defined target: the top home service operators in America. The list exists. The product is proven. What we need now is someone to go get them.
You will own the top of the funnel for our enterprise AE team. Your job is to open doors through cold calls, cold emails, and LinkedIn outreach, qualify interest, and hand off high-quality opportunities to the AEs to close. You report to the Director of Growth and operate as the engine that keeps the pipeline full.
Who You Are
Relentless: You are comfortable making 60+ dials a day without being asked. You treat rejection as data, not discouragement. Your activity level is not negotiable with yourself.
Operator-to-operator communicator: You can talk to a plumbing business owner or an HVAC GM in their language. No jargon. No corporate SaaS pitch. You understand their world or learn it fast.
Highly organized: You run a clean CRM. You know your numbers cold. You never miss a follow-up.
Hungry to learn: You are early in your sales career and want to compress your development. You absorb coaching, apply it in the next call, and ask good questions.
Builder mentality: You thrive with no playbook. You figure out what works, document it, and do it at scale.
What you will own
Outbound pipeline: Build and execute a high-volume outbound motion across cold calls, email sequences, and LinkedIn targeting the top home service operators in the US.
Qualified opportunities: Deliver a consistent volume of qualified meetings to the AE team each month. Your primary metric is meetings held, not just booked.
Account research: Understand each target account before reaching out. Tailor your approach to their specific business size, software stack, and operational context.
CRM hygiene: Maintain clean, accurate records in Ashby for every prospect interaction. Your data is the team’s data.
Feedback loop: Surface patterns from outbound conversations to the Director of Growth and AE team. You are closer to the market than anyone. Use it.
Requirements
NYC Based: Excited to work in-office 5 days/week in our high-collaboration culture.
1-2+ years of experience in a sales, SDR, or outbound-facing role
Prior cold calling experience
Exposure to B2B SaaS or vertical software a plus, not required
Exceptional verbal communication skills. You are direct, clear, and credible on the phone.
Strong written communication. Your emails are short, specific, and get replies.
High activity tolerance. You do not need external motivation to pick up the phone.
CRM discipline. You keep records clean without being told twice.
Why Join Probook?
The Tailwinds: $700B industry with clear tailwinds: AI adoption, labor shortages, and generational transitions creating demand for operational modernization. We are defining the category, not fighting for share.
The Traction: $XXM ARR in 18 months. Product-market fit proven; now we're scaling
Funding: $40M raised from Sequoia and Andreessen Horowitz
The Team: >65 people; our founding team comes from the space and has spent thousands of days onsite with our customers. We live the space. We're also becoming one of the most talent-dense start-ups in NYC (MIT, Harvard, UPenn M&T, Waterloo, Citadel, Palantir).
Compensation & Benefits
Equity: Meaningful early-stage equity
Base Salary: $75K
Variable: Up to $110K OTE
Health: Comprehensive medical, dental, and vision
Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks
Access: Direct access to world-class investors and advisors
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
