Senior Content Marketing Manager
Senior Content Marketing role at Probably Genetic. San Francisco · full-time · $95,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Recruit and guide health and rare-disease creators whose content reaches people seeking answers
- Build an advocate referral network and keep patient referrers active through outreach and incentives
- Create partnerships with patient groups and foundations that increase genetic-testing referrals
- Run organic social content that teaches patients, builds trust, and strengthens community
- Gather patient diagnostic stories and share them across owned and partner channels
What you bring
- Bring five to seven years across content marketing, influencer partnerships, affiliate programs, or social media
- Build trust quickly with creators, advocates, and people affected by rare diseases
- Write and shape stories that communicate the mission and connect on social platforms
- Juggle many relationships and projects while consistently following through
- Act quickly in ambiguity, use AI thoughtfully, and lead with genuine patient empathy
Who this fits
You’ll suit a mission-led, action-oriented builder who wants to help undiagnosed patients access genetic testing. The work is fast-moving and often lacks an established playbook, with a strong emphasis on empathy and patient impact. This is a full-time hybrid role in San Francisco with flexible, high-trust work; healthcare, genetics, rare disease, and early-stage startup experience can be learned on the job.
From the employer
About Probably Genetic
Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible.
We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it.
Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.
About the role
We are looking for a Senior Content Marketing Manager who will build a community of affiliates, creators, and patient advocates that finds undiagnosed patients and gets them genetic testing.
What you will do
Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities
Recruit and activate a network of patient advocates and community champions who refer others to genetic testing
Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring
Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing
Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space
Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed
Who you are
We are looking for a few specific things that will help you succeed in this role:
5-7 years of experience in content marketing, influencer partnerships, affiliate marketing, or social media
A natural relationship builder who earns trust quickly across very different people; creators, patient advocates, and rare disease patients all feel like you get them
Someone who follows through and follows up; Partners and community members never feel left hanging
A strong storyteller with an instinct for what content hits; you can communicate a mission compellingly, draw out authentic patient stories, and know what will resonate on social before you post it
Highly organized with a proven ability to manage many relationships and workstreams simultaneously without things slipping
Someone who moves fast, figures things out, and doesn't wait for a playbook to exist before taking action
Genuine empathy for patients navigating the rare disease journey, and a belief in the mission that comes through in every conversation and piece of content you create
AI fluent and knows when to bring a human in the loop
Some things that are not required, but you will learn on the job:
Healthcare, genetics, or rare disease industry or personal experience
Experience working at an early-stage startup
As with all new hires at Probably Genetic, you will also need to be:
A good person. We work with some of the most marginalized populations on the planet and empathy is key
Patient-focused and motivated to have a lasting, positive impact on humanity
Comfortable in a fast-paced, often ambiguous environment with rapid change
Action-oriented and excited to build a company from the ground up
The salary range for this role is $95,000-$150,000 annually. Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs.
What we offer at Probably Genetic:
An engaging and supportive team all on a mission to improve lives
Fair and equitable compensation with competitive early-stage equity grants
Generous Flexible Time off policy, that we actually use
Parental Leave Benefits (12 weeks for both birthing and non-birthing)
Hybrid, flexible work with high-trust and autonomy
A bright, inviting, pet-friendly office in Downtown SF near transit
Company-sponsored team lunch every Thursday
A “work from anywhere” policy, up to 4 weeks a year
Regular team retreats in exciting destinations
Health Benefits including medical, dental, vision, therapy, FSA, and 401k
And so much more!
Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.
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