B2B Marketing Director
Bratislava Full-time Director Marketing Leadership
At a glance
Director-level Marketing Leadership role at Powerfulmedical. Bratislava · full-time.
Pay not stated Marketing Director salary
RoleMarketing Leadership
SeniorityDirector
LocationBratislava
EmploymentFull-time
PostedOct 1, 2026 · 12d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build a full-funnel growth plan that turns clinician users into leads for health-system sales
- Generate qualified demand across priority US health systems using account-based marketing, paid, organic and referral channels
- Run promotion, registration, live coverage and follow-up for webinars, events and conferences
- Turn clinical evidence, expert voices and real-world outcomes into content for clinicians and health-system leaders
- Track pipeline from marketing-qualified leads through closed deals, then adjust campaigns based on results
What you bring
- A record of growing healthcare technology or SaaS businesses from early traction into rapid growth
- Experience building demand in complex B2B sales cycles through experiments across account-based marketing, events, content and outbound
- Ability to explain complex clinical topics clearly to clinicians, clinical leaders and health-system executives
Who this fits
This suits a hands-on marketing leader who can set direction, execute campaigns and work through ambiguity. You’ll lead a team and external partners, collaborating with Sales and Clinical. The role focuses primarily on the United States, while the position is based in Bratislava.
From the employer
We build life-saving tech powered by AI. Our certified product PMcardio helps diagnose cardiovascular diseases, the #1 cause of death globally, by analyzing ECGs. We’re backed by leading European and US venture capital firms and work closely with top healthcare providers across the EU and the United States.
We're hiring a Director of B2B Marketing to build and scale our enterprise go-to-market engine primarily in the United States. You'll own demand generation for US hospitals and health systems, turning clinical evidence and a strong clinician user base into qualified pipeline for our Sales team. This is a builder's role for someone with a co-founder mentality: someone who owns strategy and execution, thrives in ambiguity, and moves fast.
You'll architect and run a full-funnel B2B growth engine, own the numbers, and work hand-in-hand with Sales, Clinical, and Product to keep our messaging consistent across the website, conferences, ABM campaigns, and customer communication.
We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from frontline clinicians to cardiology and emergency department leaders, investors and the general public, and be rewarded for the growth you drive, this role is for you.
The opportunity
Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: a HubSpot CRM with automated workflows, thousands of clinicians already using PMcardio individually as a bottom-up entry point into their institutions, an identified pipeline of health systems, clinical validation and medical-education assets ready for distribution, relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in cardiology and emergency medicine. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader. Your role
Your profile
We're hiring a Director of B2B Marketing to build and scale our enterprise go-to-market engine primarily in the United States. You'll own demand generation for US hospitals and health systems, turning clinical evidence and a strong clinician user base into qualified pipeline for our Sales team. This is a builder's role for someone with a co-founder mentality: someone who owns strategy and execution, thrives in ambiguity, and moves fast.
You'll architect and run a full-funnel B2B growth engine, own the numbers, and work hand-in-hand with Sales, Clinical, and Product to keep our messaging consistent across the website, conferences, ABM campaigns, and customer communication.
We are changing cardiology healthcare globally, and every campaign you run helps put life-saving AI into more clinicians' hands. If you want to lead that transformation and communicate it to audiences ranging from frontline clinicians to cardiology and emergency department leaders, investors and the general public, and be rewarded for the growth you drive, this role is for you.
The opportunity
Our commercial business is scaling rapidly with a clear path to eight-figure ARR. We already have the fundamentals in place: a HubSpot CRM with automated workflows, thousands of clinicians already using PMcardio individually as a bottom-up entry point into their institutions, an identified pipeline of health systems, clinical validation and medical-education assets ready for distribution, relationships with the largest ECG-interpretation and FOAMed blogs (26M+ visits), and key opinion leaders in cardiology and emergency medicine. This is a high-ownership, high-reward role with meaningful equity and performance upside for the right leader. Your role
- Architect and execute the full-funnel B2B growth strategy, supporting pipeline, launches, and key announcements, and turning our clinician user base into a high-performing lead-gen engine for health-system deals
- Lead demand generation across priority US health systems, scaling qualified pipeline through account-based marketing, paid, organic, and referral channels
- Run webinars, lead events, and conferences: end-to-end promotion, registrations, live coverage, and follow-ups
- Own the B2B brand and content engine across our channels (LinkedIn, blogs, newsletters, email flows, case studies, landing pages, decks), turning clinical evidence, KOL voices, and real-world outcomes into stories that land with clinicians, clinical leaders, and health-system executives
- Own the website and marketing tech stack (HubSpot CRM, automation, personalization), keeping pages conversion-focused and decisions data-driven
- Track and report performance, monitoring pipeline metrics from MQL to closed-won and iterating continuously
- Build and lead a high-performing team and manage external partners to protect brand consistency
- Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models
Your profile
- Proven track record scaling healthcare technology or SaaS from early traction to hyper-growth
- A pipeline builder: instinct to find unconventional, high-leverage ways to generate demand in long, complex B2B sales cycles, running rapid experiments across ABM, events, content, and outbound channels
- Hands-on executor with a strategic mind: you build, experiment, execute, and iterate in real time; you own the strategy and you're the one shipping it
- Tech native: analytical, technical, and data-driven, using AI to deliver faster and smarter
- Strong communicator: able to turn complex clinical topics into clear and engaging messages for clinicians, clinical leaders, and health-system executives
- Highly adaptable and resilient: thrives in ambiguity, makes quick, informed decisions, and pushes forward in fast-changing environments
- Mission-driven with a co-founder mentality: interested in healthcare and AI, and motivated to take full ownership of a domain
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