Sports & Interactive Campaign Manager
At a glance
Manager-level Campaign Management role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 975 Kelly Johnson Dr · full-time · no salary stated · we estimate $80,000–$125,000 across the United States.
Pool Hiring 2021 (Mgmcareers) has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build and refine campaigns linking BetMGM’s digital betting and gaming services with MGM’s in-person properties
- Shape lifecycle marketing to attract customers, connect loyalty programs and increase conversions across digital and retail
- Bring property promotions and events to digital channels to grow sign-ups and customer records
- Review campaign results with analytics partners, run business reviews and test ways to improve reinvestment
- Coordinate joint promotions, creative workflows and compliance checks across internal teams and BetMGM
What you bring
- A bachelor’s degree in marketing, communications or a related area is required
- At least three years of relevant experience in direct or database marketing
- You understand mobile wagering apps, digital acquisition funnels and customer segmentation
Who this fits
This manager role suits someone with direct marketing experience across sports betting or interactive gaming, and the ability to coordinate work across digital and property teams. The listing places the role in Las Vegas, Nevada.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Sports & Interactive Marketing Campaign Manager is responsible for developing, testing, & optimizing the omni-channel direct marketing engagement strategy bridging digital Sports Betting & Online Gaming with MGM Resorts International's retail properties. This role acts as a primary operational & strategic hub within the Customer Engagement & Personalization team, reporting directly to the Executive Director of Direct Marketing Strategy.
THE DAY-TO-DAY:
- Develop, execute, & optimize end-to-end direct marketing campaigns bridging digital BetMGM platforms with retail MGM Resorts properties.
- Lead the marketing strategy for customer lifecycle journeys that drive acquisition, loyalty program integration and omni-channel conversion growth.
- Identify high-performing retail promotions & property events to cross-promote & syndicate onto digital platforms to drive brand sign-ups, omni-conversion, & database growth.
- Manage campaign performance, coordinate post-campaign analyses with analytics teams, build campaign summaries and conduct regular business reviews with key stakeholders.
- Design & manage multi-tiered campaign structures MGM & BetMGM gaming assets to drive incremental retail visitation while maintaining margin discipline.
- Drive speed-to-market by standardizing campaign assets, implementing matrix-driven creative workflows, & eliminating manual execution bottlenecks.
- Serve as the central point of contact backstage between internal marketing, analytics, TDD, player development, regional property teams, & BetMGM digital counterparts to align multi-brand goals.
- Serve as central project manager for joint promotions supporting high-profile joint activations that support marquee events and offer guest experiences at MGM Resorts properties.
- Coordinate promotional offer strategy, legal terms and conditions, deployment opportunities and concierge services.
- Formulate hypotheses & partner with analytics & Data Science teams to execute rigorous optimization tests (such as market crossover & customer cannibalization tests) to refine reinvestment strategies.
- Maintain strict adherence to multi-jurisdictional marketing regulations & Responsible Gaming guidelines, ensuring appropriate yielding of protective indicators across all campaigns.
- Spearhead the direct marketing strategy for BetMGM Acquisition to drive omni-channel conversion.
- Partner with BetMGM to support cross-functional initiative and support app and jurisdictional launches.
- Partner with internal teams to audit marketing content to comply with marketing and gaming regulations and partnership agreements.
THE IDEAL CANDIDATE:
- Bachelor’s degree in Marketing or Communication or related field Required
- 3+ Years of Prior Relevant Experience Direct/database marketing or relevant experience Required
- Deep working knowledge of mobile wagering platforms, app ecosystems, & digital customer acquisition funnels.
- Demonstrated experience managing complex database segmentation, multi-channel customer journeys, & promotional reward reinvestment models.
- Previous experience in sports betting and/or sports marketing.
THE PERKS & BENEFITS:
- Prioritize your wellness, access programs crafted to nurture your mental and physical health.
- Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
- Park with ease—whether you're on or off shift, it's free!
- From healthcare to financial support and generous time-off options, we’ve got you covered.
- Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=13061
Are you ready to JOIN THE SHOW? Apply today!
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