Paid Social Lead

PMG Open · verified Aug 22, 2026

Dallas New York Senior Paid Social

Senior Paid Social role at PMG. Dallas.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set paid social strategy, including budgets, forecasts, testing plans, learning agendas, and measurement
Audit platforms and improve campaign execution while raising your team’s capabilities
Monitor campaigns each day with internal teams and platform partners, adjusting toward client goals
Advise clients and platform contacts while building trusted relationships with senior stakeholders
Use Alli for custom analysis and reporting, then mentor junior teammates and keep work on track

What you bring

At least four years in paid social strategy or a related area, plus a bachelor’s degree or equivalent experience
Working knowledge of paid social, marketing metrics, and marketing planning and analysis
Experience with Meta, TikTok, Pinterest, Snap, and LinkedIn for campaign execution and optimization
Familiarity with Google Analytics, Microsoft Excel, and SQL for performance analysis
Strong analytical, communication, collaboration, and team leadership skills

Who this fits

You’ll suit a senior paid social role that combines campaign strategy, daily optimization, client advising, analysis, and mentoring. The work favors a curious, adaptable, customer-focused leader who can collaborate across media, creative, strategy, technology, clients, and platform partners. The listing places the role in Dallas, United States, and does not state travel, visa, or manager-versus-individual-contributor requirements.

From the employer

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With
The Social team at PMG is a vibrant group of strategists, planners, and innovators who are passionate about harnessing the power of paid social media. Our work goes beyond strategy—we integrate seamlessly with PMG’s media, creative, strategy, and technology teams to deliver holistic, full-funnel marketing solutions that exceed expectations.

As part of our team, you’ll have the opportunity to work with some of the world’s most forward-thinking brands, building campaigns that drive measurable results while inspiring connection and loyalty. Collaboration is at the heart of what we do. We celebrate our successes together, approach challenges with curiosity, and are dedicated to fostering an environment where creativity, growth, and innovation thrive.

Joining PMG means stepping into a role where your expertise is valued, your voice is heard, and your professional development is a priority.

What You Will Do

Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
Leverage PMG’s proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli’s ongoing evolution to improve team efficiency and effectiveness.
Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

What You Will Bring

4+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.