Promo Features Marketing & Commercialisation Lead

Playson playson.com Open · verified Aug 22, 2026

Remote Worldwide Full-time Senior Marketing Communications

Senior Marketing Communications role at Playson. Remote, European Union · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own marketing and commercialisation for promotional products across their full lifecycles
You'll turn complex features into clear positioning, messaging and operator-focused value propositions
You'll shape launch plans and coordinate Product, Sales, Account Management and Marketing
You'll create sales tools and integrated B2B campaigns across web, PR, social and launch channels
You'll assess adoption and campaign results, then improve messaging, launches and marketing assets

What you bring

You bring extensive experience in product marketing, product commercialisation or go-to-market work
You have online casino or iGaming experience plus a strong B2B commercial marketing foundation
You can launch complex products or features and build sales enablement materials
You write and speak English very well and can influence cross-functional stakeholders

Who this fits

This role suits a senior product marketer who can explain complex promotional tools to operators and connect marketing work to commercial adoption. You’ll work across Product, Sales, Account Management and Marketing, with responsibility for ongoing product positioning and improvement. The role is remote within the European Union and offers a flexible schedule.

From the employer

About the Role

Playson's promotional tools, including Power Blasts, Flexible Free Spins, Grand Race, Turbo Races and the Power Chance Jackpot Family, are powerful products that help operators enhance player engagement, retention and revenue. As our Promo Features Marketing & Commercialisation Lead, you'll own how these products are brought to market, transforming complex promotional features into commercially compelling solutions that operators understand, adopt and value. Working closely with Product, Sales and Marketing teams, you'll develop positioning, go-to-market strategies, launch campaigns, sales enablement materials and operator communications, while continuously measuring performance and refining your approach. This role is about far more than delivering marketing campaigns, it's about shaping how our promotional products are positioned, packaged, explained, sold and evolved to maximise their commercial success.

Key Responsibilities

Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle.
Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial benefits.
Define target audiences, use cases and competitive positioning for new and existing promotional tools.
Build and execute go-to-market strategies, ensuring successful launches for new features and product updates.
Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches.
Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits.
Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features.
Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications.
Partner with designers, content creators and external stakeholders to develop engaging marketing assets.
Monitor product launch performance, feature adoption and campaign effectiveness using commercial insights and stakeholder feedback.
Continuously optimise positioning, messaging, launch strategies and marketing materials to maximise commercial success.
Act as the marketing owner for promotional features, driving continuous improvement and ensuring products are positioned as commercially relevant and impactful.

Requirements

Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies.
Previous experience within the online casino or iGaming industry.
Strong understanding of B2B product marketing and commercial strategy.
Experience launching complex products or features to market.
Excellent storytelling, positioning and messaging skills.
Experience creating sales enablement materials and commercial marketing assets.
Strong stakeholder management skills with the ability to influence cross-functional teams.
Excellent written and spoken English.

Nice to Have

Experience marketing casino promotional tools, engagement products or gamification features.
Experience working closely with Product Owners or Product Managers.
Knowledge of player engagement mechanics within online casino products.
Experience analysing campaign performance and commercial adoption metrics.

What We Offer

Benefit from a transparent and systematic quarterly bonus system.
We offer a flexible work schedule to accommodate your needs.
Choose to work remotely, providing greater flexibility and comfort.
Enjoy unlimited paid vacation leave, including bank holidays.
Take unlimited paid sick leave whenever necessary.
Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth.

Our Recruitment Process

HR Interview
Hiring Manager Interview
Final Interview

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