Marketing Manager Platzi

Platzi Open · verified Oct 23, 2026

On-site Bogotá Mexico City Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Platzi. Bogotá · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationBogotá

WorkplaceOn-site

EmploymentFull-time

PostedOct 19, 2026 · 4d ago

Also hiring inMexico City

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the brand’s purpose, position, personality and voice, then turn those choices into usable company-wide guidance
Keep social, video, paid, CRM, web, events, PR and partnerships aligned around one brand voice
Lead the four-person social and content team, setting its direction and creative bar
Shape YouTube strategy and build the public profiles of founders, teachers and other experts
Track brand awareness, recall, share of voice, reach, traffic and registrations, while growing recognition in Mexico

What you bring

At least five years in brand and marketing
A record of growing a newer or smaller brand in Colombia and Mexico, where you currently live
Broad marketing experience, team leadership and strong creative judgment
English proficiency at B2 level or higher

Who this fits

This role suits a senior brand marketer who can lead a four-person team and work across the full marketing mix, not only social media. You must live in Colombia or Mexico and know the local culture, media and audiences from direct experience. The role is based onsite in Bogotá.

From the employer

About us

Platzi is the largest technology school in the Hispanic world with over 6 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and Leadership.

As an industry leader, our presence is highlighted by our massive and fanatic community, extensive press coverage and a daily stream of success stories from students. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City.

Requirements

Description

Define the brand platform: purpose, positioning, personality and tone of voice. Turn it into guidelines the whole company can use. The words come first and the visual follows from them.
Keep every channel coherent: organic social, YouTube, paid, CRM, web, events, PR and partnerships all have to sound like one brand. Same for traditional media (OOH, radio, TV) if we open it. You own the agency relationships and you represent Platzi outside.
Lead the social media and content team (4 people): set the strategy and the standard.
Own YouTube strategy: we have one of the largest channels in the region. You need to understand it deeply and make it better.
Grow the personal brands of our internal voices: founders, teachers and experts. This should be a real part of the brand plan, not something that happens by accident.
Own the brand story for companies
Own the numbers: brand health (awareness, recall, share of voice), reach, traffic, and registrations for our big moments.
México: grow the Platzi brand to a household name.

Qualifications

5 or more years in brand and marketing,.
Proven experience taking a new or small brand to a known one in Colombia & Mexico, where you live today.
A full marketing view, not only social media.
Team leadership and strong creative judgment.
You know the local market from the inside: its culture, its media and its audience.
English B2 or above (mandatory)

Benefits

💻 Hardware

With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.

📗 Books

We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too 😉.

🐣 Maternity/Paternity Leave

At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave.

💸 Option Pool

All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares.

🌴 Vacation

You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team.

💆‍♂️ Online Therapy

We care about your emotional health by covering the first four online therapy sessions with specialized companies.

🌐 Team Syncs

Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds.

🏖️ Villa Platzi

Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.