VP of Sales
At a glance
Leadership Sales Leadership role at place. Bellingham · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set one go-to-market approach across the integrated product suite and guide customers through a unified buying journey
- Use discovery, demos, negotiation, and closing to influence every deal, stepping into complex multi-product opportunities
- Hire and develop sales leaders and reps while creating cross-sell, quota, territory, and compensation systems
- Run pipeline reviews, forecasts, and revenue reporting for new business, expansion, and cross-sell performance
- Coordinate with Marketing, Customer Success, Product, and Marketing while managing the sales technology stack
What you bring
- At least eight years of SaaS sales experience, including several years leading managers while continuing to close deals
- A player-coach record that combines personal quota ownership with responsibility for a sales team
- Experience growing teams in recurring-revenue businesses, especially across bundled products and expansion motions
- Strong command of CAC, LTV, win rates, sales cycles, pipeline coverage, NRR, and GRR
- Working knowledge of Salesforce, HubSpot, or a comparable CRM
Who this fits
This role suits a senior sales leader who still sells personally and has built managers and directors, not only individual contributors. Real estate, proptech, or vertical SaaS experience would strengthen your fit, as would credibility with real estate contacts. The role is based in Bellingham, United States, and offers $150,000-$200,000 per year plus variable bonus.
From the employer
About Brivity
Brivity is a SaaS platform for real estate professionals and teams, offering an all-in-one CRM, lead generation, and transaction management solution. Brivity's ecosystem includes an integrated suite — PLACE Leads, Brivity VA, Remine, Landvoice, AreaPro, BrandCo, Inked, and Brivity Recruiter. The VP of Sales owns revenue across this entire portfolio.
About the Role
We're looking for a VP of Sales who is both a strategic leader and an active, in-the-field seller — a true player-coach. This role owns go-to-market strategy and revenue across the full integrated suite, builds a consultative, needs-first selling motion, and develops the sales leadership bench below them.
What You'll Do
Go-to-Market & Customer Ownership
- Own go-to-market strategy across the full integrated suite — one coherent path to market regardless of which product a customer enters through.
- Own the customer holistically across the funnel: a single 360-degree relationship, not a series of separate product pitches.
- Build and drive a consultative selling model that diagnoses customer needs first, then maps the right products and services to fit.
Sales & Closing
- Personally influence the close of all deals, assisting with large opportunities.
- Lead by example on discovery, demos, negotiation, and close.
- Jump into team deals as needed on objections, pricing, and complex multi-product cycles.
Team & Leadership
- Recruit, hire, and coach a high-performing sales org; build the leadership bench below this role by developing managers and directors, not just reps.
- Design cross-sell/upsell motions across the suite; build comp plans, quotas, and territory/segment structures aligned to company goals.
- Run pipeline reviews, forecasting, and coaching cadences.
Revenue & Forecasting
- Own forecasting, pipeline reporting, and revenue visibility across the whole portfolio — one source of truth for the CRO and executive team.
- Deliver against ARR/bookings targets across new business, cross-sell, and expansion.
Cross-Functional Partnership
- Partner with Marketing on pipeline generation and conversion; with Customer Success on handoffs, NRR, and churn.
- Own the sales tech stack to maximize rep productivity.
- Feed competitive intel and customer feedback to Product and Marketing leadership.
What We're Looking For
- 8+ years in SaaS sales, including 3–5+ years in senior sales leadership managing managers — while still actively selling and closing.
- Proven player-coach track record: personal quota/closing alongside team leadership.
- Experience building and scaling teams in a subscription/recurring-revenue business, ideally with a multi-product ecosystem (bundling, cross-sell, upsell).
- Deep fluency with SaaS metrics: CAC, LTV, win rates, sales cycle, pipeline coverage, NRR/GRR.
- Track record developing sales managers/directors, not just individual reps.
- Real estate, proptech, or vertical SaaS experience a strong plus.
- CRM fluency (Salesforce, HubSpot, or similar).
Nice to Have
- Existing network/credibility in the real estate industry.
- Background scaling a company through Series B–D or similar growth inflection.
Salary: $150,000-$200,000/year, depending on experience, plus variable bonus.
Why PLACE:
We believe people do their best work when they're trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the "PLACE" they are proud to call "my company."
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