SEO Specialist - Gaming/Betting Industry
At a glance
Mid-level SEO role at Pivotage Consulting. Lagos · full-time.
Pay not stated SEO salary
growthroles summary, based on the employer's posting.
What you'll do
- Build SEO plans for betting and gaming sites to grow search visibility, visits and player acquisition
- Research Nigerian betting searches, choose valuable keywords and improve site copy, landing pages and metadata
- Handle technical SEO by improving site structure, internal links and indexing
- Run link-building and other off-site SEO work, then track traffic, rankings and results in named analytics tools
- Review competitors and spot ways to improve Google and AI-search visibility
What you bring
- At least five years of practical SEO work, including experience in gaming, iGaming or sports betting
- You understand technical, on-page and off-page SEO, plus keyword research, content planning and link building
- You have used Google Search Console, GA4 and Ahrefs or SEMrush
- You know Nigerian search behavior and betting or gaming keywords
Who this fits
This suits an experienced SEO practitioner with hands-on gaming or betting experience and knowledge of Nigerian search trends. The role is based on-site in Lekki, Lagos.
From the employer
Pivotage Consulting is a forward-thinking organization dedicated to delivering turnkey HR solutions that drive business growth and success. As we continue to grow and expand in the HR space, we are seeking dedicated and motivated graduate trainees to join our team for a one-year program. This program is designed to help develop young graduates into experts. Through hands-on experience and tailored training, you'll build essential skills, gain in-depth knowledge across key functions.
Upon the successful completion of this program, you'll be equipped with the expertise and confidence to excel in the Human Resource field, positioning yourself as an asset and paving the way for a successful career.
Job Title: SEO Specialist
Industry – Gaming/Betting
Location: Lekki, Lagos
Industry: Gaming / iGaming / Sports Betting
Experience: 5+ years
Note: Experience in Betting/Gaming Industry is compulsory
Job Summary
We are looking for an experienced SEO Specialist with proven experience in the gaming/iGaming or sports betting industry to improve organic search visibility, traffic and player acquisition. The ideal candidate must understand the Nigerian gaming market and have hands-on experience executing SEO strategies for betting, casino or gaming platforms.
Key Responsibilities
- Develop and execute SEO strategies for gaming/betting websites.
- Conduct keyword research and optimise website content, landing pages and metadata.
- Manage technical SEO, site structure, internal linking and indexing.
- Develop and execute link-building and off-page SEO strategies.
- Monitor organic traffic, rankings and SEO performance using Google Search Console, GA4, Ahrefs/SEMrush
- Identify opportunities to improve visibility across Google Search and emerging AI search platforms.
- Research Nigerian gaming/betting search trends and identify high-value keywords.
- Track competitors and provide actionable SEO recommendations.
Requirements
- 5+ years of hands-on SEO experience, with proven experience in the gaming, iGaming or sports betting industry.
- Strong understanding of technical, on-page and off-page SEO.
- Experience with Google Search Console, GA4 and Ahrefs/SEMrush.
- Good understanding of keyword research, content strategy and link building.
- Knowledge of the Nigerian search market and betting/gaming keywords.
- Understanding of GEO (Generative Engine Optimization) and AI search visibility is an advantage.
- Strong analytical and reporting skills.
Requirements
- 5+ years of hands-on SEO experience, with proven experience in the gaming, iGaming or sports betting industry.
- Strong understanding of technical, on-page and off-page SEO.
- Experience with Google Search Console, GA4 and Ahrefs/SEMrush.
- Good understanding of keyword research, content strategy and link building.
- Knowledge of the Nigerian search market and betting/gaming keywords.
- Understanding of GEO (Generative Engine Optimization) and AI search visibility is an advantage.
- Strong analytical and reporting skills.
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