Junior Trade Marketing Specialist
Dubai Junior Trade Marketing
Entry-level Trade Marketing role at PirelliTyres. Dubai.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll create and manage brochures, leaflets, newsletters, posters, and other trade marketing communications
- You’ll coordinate suppliers and purchasing to deliver materials on time and within cost expectations
- You’ll support events, sell-in and sell-out campaigns, customer activations, CRM work, and importer marketing needs
- You’ll manage social channels with an external agency, develop SEO and SEM work, and connect with OE manufacturers on brand content
- You’ll track campaign results, research market and competitor activity, and report on trends and customer preferences
What you bring
- You have a bachelor’s degree in marketing, business administration, economics, or a related subject
- You bring two to three years in marketing, trade marketing, product marketing, market research, or a similar area
- You understand marketing and trade marketing, research methods, data analysis, CRM, and automotive and tyre markets
- You’re confident with Microsoft 365 and Canva, and can handle market data, forecasts, performance measures, and reporting
- You have a driving license and can coordinate several activities and stakeholders at once
Who this fits
This role suits a junior marketer who can support campaigns, suppliers, customers, agencies, and cross-functional teams while working under senior guidance on research initiatives. You’ll be based in Dubai, United Arab Emirates, and a driving license is required. The listing does not state a specific employment arrangement beyond “OTHER”.
From the employer
Main Responsibilities
Trade Marketing
- Support Trade Marketing activities through the development and management of marketing materials, including brochures, leaflets, newsletters, posters, and other communication tools.
- Coordinate with external suppliers and Purchasing to ensure timely and cost-effective production of marketing materials.
- Support the organization and implementation of internal and external promotional events and collaborate with cross-functional teams to ensure consistency of marketing initiatives.
- Develop and execute sell-in and sell-out campaigns to support commercial objectives and increase market penetration.
- Support customers in planning and executing local marketing activations, ensuring consistency with Pirelli brand standards.
- Support CRM-related activities and contribute to customer engagement programs.
- Monitor and report on key marketing performance indicators and campaign effectiveness.
- Supporting importers with budget and marketing materials.
Digital Marketing
- Management of social media accounts, in coordination with external agency.
- Connect with OE manufacturers to develop a strong partnership and create content for brand collaboration.
- Develop and analyze SEO & SEM.
- Quarterly reports on digital market trends and competitor social accounts.
Market Analysis
- Assist in gathering market intelligence and preparing reports on market trends, competitor activities, and customer preferences.
- Support the coordination of market research initiatives with external agencies and suppliers under the guidance of senior team members.
- Monitor industry and consumer trends to identify opportunities for growth and improvement.
- Maintain an understanding of customer requirements, market dynamics, and competitive positioning.
Key Competencies & Skills
Technical Expertise
- Understanding of marketing principles and trade marketing activities.
- Knowledge of market research methodologies and data analysis.
- Basic knowledge of CRM systems and customer relationship management.
- Awareness of automotive and tyre market dynamics.
- Strong knowledge of Microsoft 365 and Canva.
Project & Process Knowledge
- Experience in coordinating multiple activities and stakeholders simultaneously.
- Strong analytical and reporting capabilities.
- Ability to work with market data, forecasts, and performance metrics.
- Understanding of media planning and advertising content management.
- Knowledge of customer segmentation, consumer research, and market trends.
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Economics, or related.
- 2–3 years of experience in Marketing, Trade Marketing, Product Marketing, Market Research, or a related field.
- Driving license required.
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