Sr Manager Marketing Activation
Senior General Marketing role at Pillsbury. 13 Locations · full-time · $155,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead marketing strategy for assigned business units and legal practices, connecting plans to growth priorities
- Study client needs, market conditions, competitors, and business goals to shape targeted marketing plans
- Build positioning, value propositions, messaging, campaigns, and measurement approaches for key offerings
- Set performance indicators, report results, and identify ways to improve marketing activity
- Coordinate with practice leaders and business development partners on aligned growth initiatives
What you bring
- Bachelor’s degree in marketing, communications, business, journalism, or a related area
- At least eight years creating integrated marketing strategies and campaigns connected to measurable business results
- Strong planning and organizational ability while handling multiple priorities at once
- Working knowledge of audience segmentation, positioning, messaging, campaign creation, data analysis, and performance measurement
Who this fits
This full-time role is listed in New York, New York. You’ll fit if you can advise senior stakeholders, work across practices and disciplines, manage competing priorities, and remain comfortable sitting or standing for extended periods and lifting up to twenty-five pounds.
From the employer
Job Description
Primary Responsibilities:
Position Summary
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market opportunities into integrated marketing strategies and measurable initiatives.
While serving as a crucial part of a broader digital and content marketing team, this position will be assigned a focused portfolio of legal practices and offerings to support. The individual will develop a nuanced understanding of the firm’s capabilities and related client needs, market dynamics, competitive positioning and business development goals and, based on those learnings, create and execute comprehensive marketing plans—defining marketing strategies, positioning, messaging, campaigns and measurement frameworks—to drive targeted awareness, engagement and revenue growth efforts.
Operating as part of an integrated growth team, this role serves as the marketing counterpart to allocated business development strategy professionals. The business development team will focus on client opportunities, relationship development, pursuits and pipeline growth; the Senior Manager of Marketing Activation is responsible for developing the strategic marketing plans that support those objectives. Together, these professionals provide coordinated, business-focused support to practice and industry leadership.
The ideal candidate is strategic, proactive, intellectually curious, data-driven, and confident advising senior stakeholders. They are comfortable challenging assumptions, advocating for informed recommendations, and aligning individual practice priorities with broader firm objectives to maximize impact and engagement across channels and audiences.
KEY RESPONSIBILITIES
Serve as the lead marketing strategist for assigned business units and practice groups.
Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies, regularly communicating performance, progress, and opportunities for optimization.
Develop differentiated positioning, value propositions, and key messages for practices, industries, services, and strategic initiatives.
Advise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities.
Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
Facilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives.
Establish KPIs and success metrics aligned with business and marketing objectives and develop measurement frameworks that evaluate effectiveness.
Collaborate effectively across practices and disciplines to ensure firmwide marketing and business development efforts are clear, aligned, and mutually reinforcing.
Contribute to the evolution of marketing best practices, processes, and strategic capabilities across the firm.
Qualifications:
REQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE
Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development, and experience using data and analytics to evaluate performance and inform decision-making.
PHYSICAL REQUIREMENTS
Ability to sit and stand for extended periods.
Ability to lift up to 25 pounds.
The expected salary range for this position is $155K - $210K . Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.
Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.
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