Digital & Ecommerce Marketing Manager
Pierre Fabre Laboratories Open · verified Sep 22, 2026 At a glance
Mid-level Ecommerce Marketing role at Pierre Fabre Laboratories. Ho Chi Minh · full-time.
Pay not stated Ecommerce Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the annual digital brand plan with the brand team and connect it to broader objectives
- Run Vietnamese digital campaigns across SEO, SEM, paid media and social channels to improve traffic and conversion
- Join online activity with offline and medical channels, using agencies, influencers and opinion leaders to extend reach
- Direct onsite and offsite ecommerce media, affiliate work, livestreams, e-merchandise and CRM execution
- Track ecommerce sales, market share and campaign KPIs, then turn analytics into monthly dashboards and improvements
What you bring
- A bachelor’s degree in marketing, digital studies or a related discipline
- At least five years managing digital marketing, media or ecommerce work, ideally in dermo-cosmetics or consumer health
- Working knowledge of Vietnam’s digital environment, consumer behavior and regulatory requirements
- Hands-on familiarity with analytics, SEO/GEO, SEM, ecommerce tracking and campaign management platforms
- Fluent English plus strong analytical, creative and communication abilities
Who this fits
You’ll suit a manager-level role combining brand building, performance media and ecommerce execution for Vietnamese audiences. The position is based in Ho Chi Minh, Vietnam, and requires fluent English. You’ll coordinate with brand and ecommerce teams, agencies, influencers and key opinion leaders.
From the employer
Who we are ?
Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.
Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care.
Your mission
Digital & Media Planning & Execution (Brand building):
- Prepare the yearly Digital Brand Campaign Plan in collaboration with the Brand team, ensuring integration with overall brand objectives.
- Design and execute end-to-end digital campaigns to maximize online visibility, traffic acquisition, engagement and conversion rates (SEO, SEM, media buying, social media) tailored to Vietnamese audiences.
- Integrate O2O digital strategies seamlessly with offline and medical channels for holistic brand activation.
- Partner with agencies, influencers, and key opinion leaders to amplify brand reach and credibility.
Ecommerce Marketing Planning & Execution (Performance media):
- Manage annual offsite and onsite e-retail performance media & other ecommerce marketing activities (affiliate, livestream, etc) in alignment with E-commerce team & brand team.
- Ensure best in class level for e-merchandise, livestream & CRM execution following brand guidelines & platform’s standard.
- Tracking brand performance with key online KPIs & media performance per campaign/per regular periods.
General Digital Marketing scope:
- Plan, manage, and approve Digital Budget
- Monitor brand conversations and trends through social listening to inform strategy and campaign optimization.
- Monitor brand sales & market share on Ecommerce
- Use analytics tools to track, report, and optimize digital performance; deliver monthly dashboards and actionable insights.
QUALIFICATIONS AND SKILLS
- Bachelor’s degree in Marketing, Digital, or related field.
- Minimum 5 years’ experience in Digital marketing/Media management/Ecommerce Management, ideally in Dermo-Cosmetics or consumer health industry.
- Good knowledge of Vietnamese digital ecosystem, consumer trends, and regulatory landscape.
- Strong analytical, creative, and communication skills.
- Experience with digital analytics, SEO/GEO, SEM, Ecommerce tracking tools, and campaign management platforms.
- Fluent in English
Who you are ?
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
Not this one either?
Claude or ChatGPT reads the other 88,355 for you.
Get better matches →
