Principal Product Marketing Manager

Picus picussecurity.com Open · verified Sep 10, 2026

Remote US Full-time Senior Product Marketing

Senior Product Marketing role at Picus. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape product marketing strategy and turn platform capabilities into clear, differentiated messages
You'll work with product management on customer conversations, roadmap input, and analyst and marketing alignment
You'll track cybersecurity trends and competitors, using market insight to uncover growth opportunities
You'll equip sales and technical teams with enablement assets, training, sales plays, and objection responses
You'll lead launch planning across teams and help deliver timely product announcements and go-to-market results

What you bring

At least five years of B2B cybersecurity software product marketing experience
You understand cybersecurity and bring depth in areas such as automated pentesting, BAS, EDR/XDR, SIEM, RVBM, or vulnerability management
You have advanced collaboration, presentation, storytelling, and long-form content skills
You have a record of career progression, initiative, and successful cross-functional work with product and sales teams
You bring a bachelor’s degree or equivalent experience and a background in technical or customer-facing work is valued

Who this fits

This role suits a hands-on individual contributor who takes initiative, enjoys competitive startup environments, and can make complex cybersecurity products easy to understand. You must work from the United States in the East Coast or Central timezone for overlap with EMEA-based product and technology teams. The role offers global customer exposure and reports directly to the CTO.

From the employer

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on! About Picus Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments.

Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.

About The Role
If you're a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.

We are looking for a dynamic individual contributor to lead and elevate our Product Marketing function and play a critical role in shaping our positioning and GTM strategy. In this Principal Product Marketing Manager role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. You will be responsible for contributing and executing product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the CTO.

What You'll Do

Contribute to and execute Product Marketing, shaping and mastering every message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader
Partner closely with Product Management, bringing strong technical understanding and knowhow so you can contribute to customer conversations, product roadmap strategy and align PM on our AR and marketing initiatives
Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market
Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tool sets that motivate and arm our team to win
Contribute our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications
Drive focus and understanding company-wide of our ICP and core differentiators. Contribute our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively
Own execution of Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success

What You Have

5+ years of experience in B2B cybersecurity software product marketing
Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
Drive to be hands on and competitive in a high-stakes environment and competitive landscape
Progressive growth over the course of your career and proven success in managing key initiatives
Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
Very strong presenting and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content
Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges
History of technical or customer facing roles (ie. support, incident response or systems engineering) are very desirable
Values and ethics that align with the Picus team
B.S. or equivalent experience
Must be located in the East Coast or Central timezone to ensure active overlap with our EMEA-based product and technology teams

Working at Picus Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels. Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth. Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world. Be part of a global remote team who is taking on Exposure Validation and a growing market segment. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company’s employment policy.