User Acquisition Specialist (Contractor)

picsart Open · verified Aug 22, 2026

Yerevan BarcelonaBerlin +1 Mid-level Growth Marketing

Mid-level Growth Marketing role at picsart. Yerevan.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll launch and tune UA and retargeting across Meta, TikTok, Snapchat, Google Ads, Apple Search Ads, and other paid channels
You'll study campaign results, surface trends, and recommend changes that improve ROI, subscriber rates, and growth
You'll build tests for creative, targeting, tactics, and channel efficiency, then apply the findings
You'll help the Head of Acquisition pace and allocate budgets to maximize campaign impact
You'll work with social, content, and creative partners on concepts, iterations, pipeline, and repository upkeep

What you bring

Bring at least two years of performance marketing experience, preferably in mobile-first or subscription businesses
Have scaled paid campaigns while owning more than one million dollars in monthly budget
Know UA measures such as CTR, CR, CPI, ROAS, and LTV, plus attribution and tracking approaches
Buy media hands-on across Google Ads, Apple Search Ads, TikTok, Facebook Ads, and other UA channels
Show strong analytical, problem-solving, project management, prioritization, execution, and communication skills

Who this fits

You’ll suit a hands-on growth marketer who enjoys paid acquisition, rigorous testing, detailed analysis, and cross-team creative work. A data analytics or engineering background is preferred. The role is based in Yerevan, Armenia, as a full-time contractor for twelve months, with remote work available and optional office access.

From the employer

Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!

Picsart is on a mission to empower the creator in everyone. We're seeking a User Acquisition Specialist (Contractor )with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You'll Make an Impact

Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You'll Bring

2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
Experience with scaling paid campaigns with >$1M monthly budget responsibility.
Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

What we seek and value most in our candidates Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment. Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

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ABOUT US Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.