Assistant Business Marketing Manager, MR
At a glance
Manager-level General Marketing role at Philips. Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set go-to-market direction for assigned products and services, grounding choices in market shifts and customer feedback
- Support business marketing through product launches, keeping introduction work aligned with deadlines
- Adjust annual marketing plans to regional needs and use competitor findings to sharpen audience-specific value propositions
- Build portfolio positioning and shopper journeys for priority channels, connecting media choices to customer decisions
- Use category and consumer insights to spot knowledge gaps and improve marketing performance
What you bring
- A bachelor's or master's degree in marketing, sales, business administration, product management or an equivalent field
- With a bachelor's, at least two years in digital marketing, event planning or another listed area; a master's removes the experience requirement
Who this fits
This manager-level role suits someone who can coordinate with regional teams and global business units. You'll adapt marketing plans to regional conditions and customer needs.
From the employer
Job Title
Assistant Business Marketing Manager, MRJob Description
Job Profile Summary ：
The Clinical Marketing Manager leads and executes comprehensive clinical marketing strategies for Philips’ healthcare products within an assigned region or product portfolio, ensuring full alignment with global and regional business objectives. This role oversees the development and implementation of data-driven marketing initiatives, leverages deep clinical insights to accelerate product adoption, and leads cross-functional teams to strengthen market competitiveness and enhance brand equity. Reporting to the Regional Marketing Leader, the Clinical Marketing Manager is accountable for driving revenue growth, expanding market share, and ensuring strict alignment with healthcare industry trends, regulatory requirements, and evolving customer needs.Job Responsibilities:
• Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.
Minimum required Education:
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
Minimum required Experience:
Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.
Preferred Skills:
• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development
Not this one either?
Claude or ChatGPT reads the other 92,988 for you.
Get better matches →
