Senior Brand Manager
At a glance
Senior Brand Marketing role at P&G. SYDNEY GO · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build brand strategy and initiative plans, then make the investment choices that support growth and profitability
- Set the digital action plan across data, eCRM, advertising, social media, search and eCommerce
- Research consumer needs and turn findings into brand concepts, product claims, packaging and formula inputs
- Guide creative agencies on locally tailored communications, including TV copy and campaign materials
- Work with trade teams on pricing, promotions and distributor terms while managing product costs
What you bring
- A bachelor’s degree in marketing or a related discipline
- Four to seven years in brand management, digital media, consulting, consumer journey design or a similar field
- Strong strategic and analytical problem-solving skills, with the ability to drive innovation and brand growth
- Clear communication skills and the ability to work effectively with teams
Who this fits
This senior role suits an experienced brand marketer who can lead strategy and investment decisions while coordinating with research, creative, technical and trade partners. You'll report to a Brand Director and work in Sydney.
From the employer
Job Location
SYDNEY GOJob Description
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit
- Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
- Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
- Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth. Own P&L investment decisions to maximise profitability.
- Digital transformation: Delivering integrated digital action plan including but not limited to effectiveness of our, data strategy, eCRM, digital advertising (leverage opportunity for personalization and re-targeting), social media engagement, search, and eCommerce
- Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
- Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers
- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
- Work with R&D and technical team to design the right package & formula to win locally with key customers and/or channels while managing the product cost within affordable levels.
- Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms.
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Qualifications
- Bachelor’s degree in marketing or a related field
- 4-7 years of proven experience in brand management, digital media, consulting or consumer journey design experience or similar required
- Strengths with strategic and analytical thinking/ problem-solving abilities
- An ability to drive innovation and brand growth
- Strong ability to communicate and team capabilities
Job Schedule
Full timeJob Number
R000160194Job Segmentation
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