Influencer Marketing & PR Senior Brand Manager

P&G Open · verified Sep 10, 2026

MADRID GENERAL OFFICE Full-time Senior Influencer Marketing

Senior Influencer Marketing role at P&G. MADRID GENERAL OFFICE · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the Iberia influencer and PR direction across celebrities, KOLs, experts, and UGC creators
Run KOL programs from partner selection and briefs through reporting, compliance, and optimization
Lead PR, events, LLM, reputation, and crisis communications across the brand portfolio
Manage the internal influencer team, coach direct reports, and coordinate agencies and business partners
Track budgets, content delivery, media plans, and campaign results to improve future activity

What you bring

You have a bachelor’s degree in marketing, communications, public relations, journalism, business, or a related area
You bring progressive leadership experience in influencer marketing, PR, brand communications, or digital marketing
You have delivered integrated influencer and PR programs tied to awareness, engagement, and business outcomes
You have strong relationships with media, creators, influencers, talent agencies, and industry partners
You can measure campaign, influencer ROI, earned media, and audience results while managing agencies, budgets, contracts, and partnerships

Who this fits

This role suits an experienced communications and influencer leader who can manage internal teams, agencies, and cross-functional partners across Brand, Media, Legal, Commercial, and related groups. You’ll work from P&G’s Madrid General Office on Beauty and Iberia activity, with responsibility for local execution aligned to regional direction. Fluency in English is required, and the role calls for proactive issue management and crisis communications leadership.

From the employer

Job Location

MADRID GENERAL OFFICE

Job Description

This role is responsible for the PR and influencers marketing strategy definition to drive brand awareness, relevance, trust, and measurable business impact for Beauty / Iberia combination. It is responsible for the Influencer Marketing Internal Team management and coaching. Designing strategy across the influence pyramid (Celebrities, KOLs, Experts and UGCs) and tracking the execution and measuring results to continuously optimize the strategy. It also defines and executes PR/events, LLM and communication strategy and plans across brands to elevate the brands and drive awareness and relevance across key benefit spaces. Leads Communications in the team, as crisis Management/Reputation. Working closely with local and regional Brand, Media, and PR teams, it ensures market’s activity is fully aligned with deployed regional brand strategy while delivering locally relevant, culturally impactful execution.

Key responsibilities:

Influencer & Creator Strategy

Define and lead locally relevant execution of influencers, KOL, and expert strategies following regional guidance and to meet business objectives.
Lead identification and vetting of KOLs to match brand’s equity, tribes and criteria for partnership
Own end-to-end KOL operating process governance, from briefing and profile selection to final reporting, ensuring clear accountability across Brand, Comms, agency partners (when applies), Media, Legal, Purchases and Corporate teams.
Manage KOL relationships, brief development, and ongoing communications
Lead UG plans and big celebrities’ partnerships with agencies including brief development, and ongoing communications
Lead content management of design process, timing, and reporting
Partner with multi-functional team on contract management, paid media strategy, social landscape assessments, creative best practices, and business plans.
Manage budget and program performance reports
Closely track execution to timely identify opportunities, threats and compliant issues.
Develop post-execution in-depth analysis to optimize future strategies and plans
Drive continuous improvement of the KOL process by identifying bottlenecks, recommending simplification opportunities and ensuring learning is embedded into future influencer plans.
Leads Communications in the team, as crisis Management/Reputation

Management & coaching

Serve as team leader for PR/event creation, LLM and Influencer marketing team. Lead KOL internal team with direct report(s).

Governance, Compliance & Best Practices

Ensure all content and partnerships comply with legal, regulatory, and stewardship & brand requirements
Provide guidance to internal teams and creators on disclosure and compliance standards

Job Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
Proven experience in Influencer Marketing, Public Relations, Brand Communications, Digital Marketing, or related fields, with progressive leadership responsibility.
Proven track record of developing and executing integrated influencer and PR strategies that drive brand awareness, engagement, and business results.
Strong network of relationships with media, influencers, creators, talent agencies, and industry partners.
Experience managing high-profile campaigns, product launches, events, and reputation management initiatives.
Demonstrated ability to lead cross-functional teams and collaborate with Brand, Social Media, Digital, Legal, and Commercial teams.
Strong analytical skills with experience measuring campaign performance, influencer ROI, earned media impact, and audience engagement metrics.
Excellent communication, storytelling, presentation, negotiation, and stakeholder management skills
Experience managing agencies, budgets, contracts, and influencer partnerships.
Ability to operate in a fast-paced environment, manage issues proactively, and lead crisis communications when needed
Fluency in English; additional languages are a plus, particularly for regional or global roles.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

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Job Schedule

Full time

Job Number

R000158723

Job Segmentation

Experienced Professionals