Business Development Representative
At a glance
Entry-level Sales Development role at Perplexity. San Francisco · full-time · $75,000–$120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Qualify inbound enterprise prospects with BANT before passing strong opportunities to Account Executives
- Run targeted outbound campaigns and build prospect lists for assigned industry verticals
- Create vertical-specific messaging around enterprise pain points and Perplexity use cases
- Use social selling, including posts and comments, to keep prospects engaged with the brand
- Keep Salesforce records complete while improving outbound sequences and tracking pipeline creation
What you bring
- Clear email and phone communication, with the judgment to adjust technical depth for different stakeholders
- Working knowledge of at least one listed industry, such as Financial Services, Healthcare, Legal, or Consulting
- Proven BANT-based qualification skills and the ability to maintain sales-cycle momentum
- Comfort explaining enterprise software, APIs, and AI capabilities at a high level
- Experience in SaaS or business development sales is helpful, especially alongside technical and non-technical buyers
Who this fits
You’ll suit a junior sales development role that combines inbound qualification, outbound prospecting, social selling, and Salesforce discipline. You need to balance closing-focused work with Account Executive qualification, track conversion and pipeline metrics, and operate while processes continue taking shape. The role is hybrid in San Francisco.
From the employer
What You’ll Do
Drive Revenue & Qualify Opportunities
Balance dual inbound and outbound responsibilities to drive pipeline growth
Qualify inbound enterprise prospects using BANT criteria to identify high-value opportunities for Account Executive handoff
Execute targeted outbound campaigns to penetrate specific industry verticals
Strategic Outbound & Market Development
Use social selling to represent the Perplexity brand—posting, commenting, and experimenting with new formats to stay top-of-mind with prospects
Research and map accounts within assigned verticals to build comprehensive prospect lists
Develop vertical-specific messaging that resonates with industry pain points and use cases for Perplexity Enterprise
Contribute to top of funnel strategy
Sales Operations & Excellence
Maintain pristine data hygiene in Salesforce, ensuring all prospect interactions and qualification criteria are documented
Respond rapidly to inbound inquiries with consultative, value-driven communication
Build and iterate on outbound sequences that drive consistent pipeline generation
What You'll Need
Core competencies
Exceptional communication skills: Ability to articulate complex AI/search solutions clearly via email and phone, adapting tone and technical depth to various stakeholders
Vertical expertise: Demonstrated understanding of at least one key industry (e.g., Financial Services, Healthcare, Legal, Consulting) with ability to speak to industry-specific challenges
Sales acumen: Proven ability to qualify prospects using BANT methodology while maintaining velocity in the sales cycle
Technical aptitude: Comfort discussing enterprise software, APIs, and AI capabilities at a high level
Self-starter mentality with ability to manage competing priorities (closing deals vs. qualifying for AEs)
Data-driven approach to tracking conversion rates, response times, and pipeline metrics
Intellectual curiosity about how AI and advanced search transform enterprise workflows
Ability to thrive in a fast-paced environment where processes are still being defined
Nice to Haves
9 months to two years in SaaS sales development or business development roles
Experience selling to technical and non-technical buyers
Familiarity with enterprise AI/ML solutions or search technologies
Track record of consistently achieving 100%+ of quota
Pulling data with Salesforce Reporting, SQL or Business intelligence tools
Bachelor's degree or equivalent practical experience
Experience at a high-growth technology startup
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