Senior Trade Marketing Manager
At a glance
Senior Trade Marketing role at Pernod Ricard. Seoul · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build annual activation budgets and plans for on- and off-trade channels, aligned with sales goals and brand direction
- Shape channel promotions with brand and sales leads, then equip sales teams to carry out push programs
- Plan merchandising and point-of-sale work for channels and key outlets, coordinating brand displays and supporting field execution
- Lead customer-facing trade programs, build ties with strategic accounts and help sales prepare promotion negotiations
- Track market activity, supplier costs and campaign results, while keeping spending within budgets and company policies
What you bring
- At least ten years in trade, channel or commercial marketing
- Background in FMCG, spirits or premium consumer goods
- Hands-on work with trade activations, merchandising, point-of-sale and promotions across on- and off-trade channels
- Fluent Korean and business-level English
Who this fits
This senior role suits someone who can connect brand plans with sales execution, customer relationships and budget oversight. You’ll work across sales, brand marketing and finance, with customer engagement handled through the sales team.
From the employer
Main Objectives of Job
This position is responsible for developing and implementing trade marketing strategies and supporting by-channel development plans to meet established sales, market share and L3F targets. The incumbent is expected to work, communicate and interact effectively with Marketing, sales and finance to execute and optimize all planned trade marketing and channel development activities to meet agreed objectives and timing.
Roles & Responsibilities
1. Participate in preparation of strategic planning and annual budget to design effective promotional and activation plans of on and off channel as well as corporate global strategy.
2. Work closely with Brand team and Sales channel managers to develop trade marketing activities in line with Brand & Sales strategy as well as to assess efficiency. Ensure that sales team is provided with all necessary information and support on “push” activities (promotion, depletions programs, L3F plans, etc.).
3. L3F Management
• Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help Sales Team on execution.
• Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.).
4. Key Customer Relationship Development
• Be the spokesperson in relation to customers (via salesforce team) on all trade marketing activities for all brands (in liaison with Brand Marketing).
• Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events.
• Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).
5. Lead Trade Marketing activation and draw up plans and execute “push&pull” programs in conjunction with brand policies, guidelines and budgets.
6. Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market data related to promotion, activation and L3F by customers and competitors
7. Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost.
8. Monitor Trade Marketing spend against budget or LE and ensure compliance with corporate policies (Marketing, digital and Business codes of conduct, MFM management rules, approval policy, etc.)
9. Develop effective promotional plans for on & off channel and have a know-how to produce consumer hooking POS.
Requirement
- 10+ years of experience in Trade Marketing, Channel Marketing, or Commercial Marketing
- Experience in FMCG / spirits / premium consumer goods
- Proven experience in trade activation, L3F (merchandising & POS), and promotional planning across on- and off-trade channels
- Strong understanding of sales channels and customer dynamics
- Experience working cross-functionally with Sales, Brand Marketing, and Finance
- Solid analytical, project management, and budget management skills
- Strong communication and negotiation skills
- Fluent in Korean and business-level English proficiency
Job Posting End Date:
Target Hire Date:
2026-10-01Target End Date:
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